Age(ism) in digital information provision: The case of online public services for older adults

This paper draws on an empirical investigation of how older people are represented on the websites providing social care service information in the inner London Boroughs. My research questions follow the work of Loos (2012; 2013) on the relationship between representations of older age, information accessibility and access to digital services. Mirroring Loos and reflecting the specificities of the fieldwork my investigation found older people were largely invisible as a diverse group of citizens in the emerging cultures of digital public service. The images of older adults were few and lacked diversity. Inner London has an ethnically and culturally diverse population yet older adults were commonly represented though images of frail white women. The paper highlights representational politics of older age in digital public service information provision and their consequences for access and social inclusion; intra-generational diversity; ageism as a prevalent form of social discrimination.