This paper draws on an empirical investigation of how older people are represented on the websites providing social care service information in the inner London Boroughs. My research questions follow the work of Loos (2012; 2013) on the relationship between representations of older age, information accessibility and access to digital services. Mirroring Loos and reflecting the specificities of the fieldwork my investigation found older people were largely invisible as a diverse group of citizens in the emerging cultures of digital public service. The images of older adults were few and lacked diversity. Inner London has an ethnically and culturally diverse population yet older adults were commonly represented though images of frail white women. The paper highlights representational politics of older age in digital public service information provision and their consequences for access and social inclusion; intra-generational diversity; ageism as a prevalent form of social discrimination.
|Title of host publication||Human Aspects of IT for the Aged Population. Design for Aging|
|Editors||J. Zhou, G. Salvendy|
|Place of Publication||Berlin|
|Number of pages||11|
|Publication status||Published - 15 Aug 2015|
|Name||Lecture Notes in Computer Science|
The final publication is available at http://link.springer.com/chapter/10.1007%2F978-3-319-20892-3_37.
- Digital public service
- Intragenerational diversity