Advancements of mass customisation in service and manufacturing industries: lessons for the built environment

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter


Mass customisation is a well-known strategy in manufacturing and service industries but still has to be investigated in the built environment, architecture, and construction with reference to the specifics of those disciplines. The two mainstreams - the manufacture/service industries and the building industry - are fundamentally different in terms of the final product, the production process, the cash flow, and the value chain amongst many other aspects. Building upon the existing literature of mass customisation in the pioneering industries this chapter investigates those achievements with an aim to facilitate their transfer and employment in the construction industry. It draws a comparative analysis between the two sectors to point out similarities and differences. This helps show the way forward if any attempt towards mass customisation and personalisation is to be successfully made in the building industry. It subsequently outlines the feasibilities and obstacles on the way of application of those strategies in the built environment. Finally the chapter concludes with some practical guidelines for successful employment of customisation and personalisation strategies in the built environment in the future.
Original languageEnglish
Title of host publicationMass customisation and personalisation in architecture and construction
EditorsP. Piroozfar, F. Piller
Place of PublicationOxon, UK
PublisherRoutledge, Taylor & Francis
Number of pages11
ISBN (Electronic)9780203437735
ISBN (Print)9780415622844
Publication statusPublished - 12 Jun 2013


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