Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Conference
Subtitle of host publication	Marketing in a post disciplinary era Proceedings
Editors	David Fortin
Place of Publication	Christchurch, New Zealand
Pages	325-332
Number of pages	7
Publication status	Published - 2016

Access to Document

@inproceedings{3176a2a3a6d3433b926b143bffdb420e,

title = "Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter",

author = "Jana Kollat and \{Farache Aureliano Da Silva\}, Francisca",

year = "2016",

language = "English",

isbn = "9780473376604",

pages = "325--332",

editor = "David Fortin",

booktitle = "Australian and New Zealand Marketing Conference",

}

Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter. / Kollat, Jana; Farache Aureliano Da Silva, Francisca.
Australian and New Zealand Marketing Conference: Marketing in a post disciplinary era Proceedings. ed. / David Fortin. Christchurch, New Zealand , 2016. p. 325-332.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Achieving consumer trust

T2 - An analysis of asymmetric versus symmetric CSR communication approaches on Twitter

AU - Kollat, Jana

AU - Farache Aureliano Da Silva, Francisca

PY - 2016

Y1 - 2016

M3 - Conference contribution with ISSN or ISBN

SN - 9780473376604

SP - 325

EP - 332

BT - Australian and New Zealand Marketing Conference

A2 - Fortin, David

CY - Christchurch, New Zealand

ER -