Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Conference
Subtitle of host publicationMarketing in a post disciplinary era Proceedings
EditorsDavid Fortin
Place of PublicationChristchurch, New Zealand
Pages325-332
Number of pages7
Publication statusPublished - 2016

Cite this

Kollat, J., & Farache Aureliano Da Silva, F. (2016). Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter. In D. Fortin (Ed.), Australian and New Zealand Marketing Conference: Marketing in a post disciplinary era Proceedings (pp. 325-332). Christchurch, New Zealand .
Kollat, Jana ; Farache Aureliano Da Silva, Francisca. / Achieving consumer trust : An analysis of asymmetric versus symmetric CSR communication approaches on Twitter. Australian and New Zealand Marketing Conference: Marketing in a post disciplinary era Proceedings. editor / David Fortin. Christchurch, New Zealand , 2016. pp. 325-332
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Kollat, J & Farache Aureliano Da Silva, F 2016, Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter. in D Fortin (ed.), Australian and New Zealand Marketing Conference: Marketing in a post disciplinary era Proceedings. Christchurch, New Zealand , pp. 325-332.

Achieving consumer trust : An analysis of asymmetric versus symmetric CSR communication approaches on Twitter. / Kollat, Jana; Farache Aureliano Da Silva, Francisca.

Australian and New Zealand Marketing Conference: Marketing in a post disciplinary era Proceedings. ed. / David Fortin. Christchurch, New Zealand , 2016. p. 325-332.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

TY - GEN

T1 - Achieving consumer trust

T2 - An analysis of asymmetric versus symmetric CSR communication approaches on Twitter

AU - Kollat, Jana

AU - Farache Aureliano Da Silva, Francisca

PY - 2016

Y1 - 2016

M3 - Conference contribution with ISSN or ISBN

SN - 9780473376604

SP - 325

EP - 332

BT - Australian and New Zealand Marketing Conference

A2 - Fortin, David

CY - Christchurch, New Zealand

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Kollat J, Farache Aureliano Da Silva F. Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter. In Fortin D, editor, Australian and New Zealand Marketing Conference: Marketing in a post disciplinary era Proceedings. Christchurch, New Zealand . 2016. p. 325-332