Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationAustralian and New Zealand Marketing Conference
    Subtitle of host publicationMarketing in a post disciplinary era Proceedings
    EditorsDavid Fortin
    Place of PublicationChristchurch, New Zealand
    Number of pages7
    Publication statusPublished - 2016

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