Achieving consumer trust: An analysis of asymmetric versus symmetric CSR communication approaches on Twitter

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Conference
Subtitle of host publicationMarketing in a post disciplinary era Proceedings
EditorsDavid Fortin
Place of PublicationChristchurch, New Zealand
Pages325-332
Number of pages7
Publication statusPublished - 2016

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