A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching

Paurav Shukla, Tiago Neves, Harpindar Singh, Poonam Thaker

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	2nd IIMA Conference on Research in Marketing
Publication status	Published - Jan 2007
Event	2nd IIMA Conference on Research in Marketing - Ahmedabad, India Duration: 1 Jan 2007 → …

Conference	2nd IIMA Conference on Research in Marketing
Period	1/01/07 → …

Cite this

@inproceedings{e295cce50a8c4e03b53fa133edaadd93,

title = "A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching",

author = "Paurav Shukla and Tiago Neves and Harpindar Singh and Poonam Thaker",

year = "2007",

month = jan,

language = "English",

booktitle = "2nd IIMA Conference on Research in Marketing",

note = "2nd IIMA Conference on Research in Marketing ; Conference date: 01-01-2007",

}

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching

AU - Shukla, Paurav

AU - Neves, Tiago

AU - Singh, Harpindar

AU - Thaker, Poonam

PY - 2007/1

Y1 - 2007/1

M3 - Conference contribution with ISSN or ISBN

BT - 2nd IIMA Conference on Research in Marketing

T2 - 2nd IIMA Conference on Research in Marketing

Y2 - 1 January 2007

ER -