A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching

Paurav Shukla, Tiago Neves, Harpindar Singh, Poonam Thaker

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication2nd IIMA Conference on Research in Marketing
Publication statusPublished - Jan 2007
Event2nd IIMA Conference on Research in Marketing - Ahmedabad, India
Duration: 1 Jan 2007 → …

Conference

Conference2nd IIMA Conference on Research in Marketing
Period1/01/07 → …

Cite this

Shukla, P., Neves, T., Singh, H., & Thaker, P. (2007). A study measuring the influence of young adults' characteristics on the purchase decision in relation to brand loyalty and brand switching. In 2nd IIMA Conference on Research in Marketing