A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Academy of Marketing Annual Conference
Publication status	Published - Jul 2008
Event	Academy of Marketing Annual Conference: Putting Marketing in its place - Leeds, UK Duration: 1 Jul 2009 → …

Conference	Academy of Marketing Annual Conference
Period	1/07/09 → …

Cite this

@inproceedings{f61be62f173d4b9f86ead9e663f94fa2,

title = "A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market",

author = "Paurav Shukla and Keith Perks and N. Achakobe",

year = "2008",

month = jul,

language = "English",

booktitle = "Academy of Marketing Annual Conference",

note = "Academy of Marketing Annual Conference : Putting Marketing in its place ; Conference date: 01-07-2009",

}