A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market

Paurav Shukla, Keith Perks, N. Achakobe

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference
Publication statusPublished - Jul 2008
EventAcademy of Marketing Annual Conference: Putting Marketing in its place - Leeds, UK
Duration: 1 Jul 2009 → …

Conference

ConferenceAcademy of Marketing Annual Conference
Period1/07/09 → …

Cite this

Shukla, P., Perks, K., & Achakobe, N. (2008). A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. In Academy of Marketing Annual Conference
Shukla, Paurav ; Perks, Keith ; Achakobe, N. / A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. Academy of Marketing Annual Conference. 2008.
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author = "Paurav Shukla and Keith Perks and N. Achakobe",
year = "2008",
month = "7",
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booktitle = "Academy of Marketing Annual Conference",

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Shukla, P, Perks, K & Achakobe, N 2008, A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. in Academy of Marketing Annual Conference. Academy of Marketing Annual Conference, 1/07/09.

A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. / Shukla, Paurav; Perks, Keith; Achakobe, N.

Academy of Marketing Annual Conference. 2008.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market

AU - Shukla, Paurav

AU - Perks, Keith

AU - Achakobe, N.

PY - 2008/7

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M3 - Conference contribution with ISSN or ISBN

BT - Academy of Marketing Annual Conference

ER -

Shukla P, Perks K, Achakobe N. A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. In Academy of Marketing Annual Conference. 2008