A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market

Paurav Shukla, Keith Perks, N. Achakobe

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference
Publication statusPublished - Jul 2008
EventAcademy of Marketing Annual Conference: Putting Marketing in its place - Leeds, UK
Duration: 1 Jul 2009 → …

Conference

ConferenceAcademy of Marketing Annual Conference
Period1/07/09 → …

Cite this

Shukla, P., Perks, K., & Achakobe, N. (2008). A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. In Academy of Marketing Annual Conference