A Semiotic Systems Approach to User Experience Design

Karen Cham

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


This paper argues that the designer must successfully integrate visual communication design, information architecture and usability by purposefully designing for semiotic autopoesis; a fundamental dialectic between structure and function must be designed into the system and its use. This proposal requires good UX designers to design diachronic grammatical structures that can adapt and evolve whilst consistently providing a coherent synchronic experience under multitudinous variables. Good user experience design for digital media visual communication systems requires designers to paint with language and leave it wet.
Original languageEnglish
Title of host publicationSemiotics and visual communication
Subtitle of host publicationconcepts and practices
EditorsEvripides Zantides
Place of PublicationNewcastle-upon-Tyne
PublisherCambridge Scholars
ISBN (Electronic)9781443859301
Publication statusPublished - Sept 2011
Event1st International Conference on Semiotics & Visual Communication - Cyprus University of Technology, Lemesos, Cyprus
Duration: 25 Nov 201127 Nov 2011


Conference1st International Conference on Semiotics & Visual Communication
Internet address


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