A model linking corporate brand, industry image and country-of-origin image

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	16th World Marketing Congress, Academy of Marketing Science
Publication status	Published - 2013
Event	16th World Marketing Conference - Melbourne, Australia Duration: 17 Jul 2013 → 19 Jul 2013

Conference	16th World Marketing Conference
Country/Territory	Australia
City	Melbourne
Period	17/07/13 → 19/07/13

Cite this

@inproceedings{42535f451e274754a47f8e33c2ab4b15,

title = "A model linking corporate brand, industry image and country-of-origin image",

author = "Carmen Lopez and George Balabanis",

year = "2013",

language = "English",

booktitle = "16th World Marketing Congress, Academy of Marketing Science",

note = "16th World Marketing Conference ; Conference date: 17-07-2013 Through 19-07-2013",

}