A model linking corporate brand, industry image and country-of-origin image

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication16th World Marketing Congress, Academy of Marketing Science
Publication statusPublished - 2013
Event16th World Marketing Conference - Melbourne, Australia
Duration: 17 Jul 201319 Jul 2013

Conference

Conference16th World Marketing Conference
CountryAustralia
CityMelbourne
Period17/07/1319/07/13

Cite this

Lopez, C., & Balabanis, G. (2013). A model linking corporate brand, industry image and country-of-origin image. In 16th World Marketing Congress, Academy of Marketing Science