A model linking corporate brand, industry image and country-of-origin image

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication16th World Marketing Congress, Academy of Marketing Science
Publication statusPublished - 2013
Event16th World Marketing Conference - Melbourne, Australia
Duration: 17 Jul 201319 Jul 2013

Conference

Conference16th World Marketing Conference
CountryAustralia
CityMelbourne
Period17/07/1319/07/13

Cite this

Lopez, C., & Balabanis, G. (2013). A model linking corporate brand, industry image and country-of-origin image. In 16th World Marketing Congress, Academy of Marketing Science
Lopez, Carmen ; Balabanis, George. / A model linking corporate brand, industry image and country-of-origin image. 16th World Marketing Congress, Academy of Marketing Science. 2013.
@inproceedings{42535f451e274754a47f8e33c2ab4b15,
title = "A model linking corporate brand, industry image and country-of-origin image",
author = "Carmen Lopez and George Balabanis",
year = "2013",
language = "English",
booktitle = "16th World Marketing Congress, Academy of Marketing Science",

}

Lopez, C & Balabanis, G 2013, A model linking corporate brand, industry image and country-of-origin image. in 16th World Marketing Congress, Academy of Marketing Science. 16th World Marketing Conference, Melbourne, Australia, 17/07/13.

A model linking corporate brand, industry image and country-of-origin image. / Lopez, Carmen; Balabanis, George.

16th World Marketing Congress, Academy of Marketing Science. 2013.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - A model linking corporate brand, industry image and country-of-origin image

AU - Lopez, Carmen

AU - Balabanis, George

PY - 2013

Y1 - 2013

M3 - Conference contribution with ISSN or ISBN

BT - 16th World Marketing Congress, Academy of Marketing Science

ER -

Lopez C, Balabanis G. A model linking corporate brand, industry image and country-of-origin image. In 16th World Marketing Congress, Academy of Marketing Science. 2013