A conceptual model for measuring pre and post consumer movie choice process

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	the Academy of Marketing International Conference
Publication status	Published - 2005
Event	the Academy of Marketing International Conference - Dublin, Ireland Duration: 1 Jan 2005 → …

Conference	the Academy of Marketing International Conference
Period	1/01/05 → …

Cite this

@inproceedings{a0e4edcd73b34c419e37e2c9c1991f1a,

title = "A conceptual model for measuring pre and post consumer movie choice process",

author = "Paurav Shukla and Wangen Runar and Keith Perks",

year = "2005",

language = "English",

booktitle = "the Academy of Marketing International Conference",

note = "the Academy of Marketing International Conference ; Conference date: 01-01-2005",

}