Keyphrases
Mobile Application
100%
SMS Advertising
100%
Mobile Marketing
66%
University Students
33%
Turkey
33%
Wireless
33%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
33%
Marketing Activity
33%
Consumer Attitudes
33%
Differences in Perception
33%
Ownership Rate
33%
Marketing Studies
33%
Mobile Advertisement
33%
Mobile Phone Ownership
33%
SMS Advertisement
33%
Overall Attitude
33%
Social Sciences
Comparative Study
100%
Advertising
100%
Technological Change
33%
Mobile Phones
33%
Ownership
33%
Familiarity
33%
Consumer Attitude
33%
Structural Equation Modeling
33%
University Students
33%
Mobile App
33%
Turkey
33%
Economics, Econometrics and Finance
Ownership
100%
Consumer Attitude
100%
Partial Least Squares Structural Equation Modeling
100%
Medicine and Dentistry
Attitude
100%
Consumer Attitude
20%
University Student
20%
Partial Least Squares Regression
20%
Earth and Planetary Sciences
Synchronous Meteorological Satellite
100%
Mobile Phones
25%
Turkey
25%