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A comparative study on attitudes towards SMS advertising and mobile application advertising
G. Aydin
, Bilge Karamehmet
School of Business and Law
Research output
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peer-review
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Social Sciences
Comparative Study
100%
Advertising
100%
Technological Change
33%
Mobile Phones
33%
Familiarity
33%
Consumer Attitude
33%
University Students
33%
Mobile App
33%
Turkey
33%
Partial Least Squares Structural Equation Modeling
33%
Keyphrases
Marketing Study
33%