Mass customisation and personalisation

Mass customisation and personalisation are well-known strategies in manufacturing and service industries. This research project aims at investigating the application of those strategies in the built environment, architecture and construction to facilitate customisation and personalisation, aiming at promoting a more customer-focused approach in the AEC industry.

The aim is to explore latest findings in the industries pioneering mass customisation and personalisation as well as high-end technological, organisational and theoretical developments in the field, to be able to transfer those advancements and findings to the AEC industry. Through carrying out comparative analyses of the two sectors similarities and differences have been mapped to facilitate the transfer of the latest findings across manufacturing and service industries into the building industry.

This project aspires to promote the role of the customer/client in the design, fabrication and implementation processes in the AEC industry by providing or facilitating a platform on which a closer, more proactive and more meaningful collaboration between all the stakeholders can be built; a process at its core the client/customer is located.

The project has resulted in publication of a book with contribution from 20 academics across the world accumulating lessons, techniques and solutions to be known as a customised or customisable approach to problems of design, fabrication/production and construction/assembly of buildings in post mass production era.

One of the most important impacts of the project has been establishment an international network of researchers in the field of mass customisation and personalisation in architecture, construction and the built environment.

Piroozfar, Amir and Piller, Frank (2013) Mass customisation and personalisation in architecture and construction [Edited Collections]

Piroozfar, Amir and Piller, Frank (2013) Mass customisation in the built environment, architecture and construction: an introduction In: Piroozfar, A.E. and Piller , F.T., eds. Mass customisation and personalisation in architecture and construction. Routledge, Oxon, UK, pp. 3-14. ISBN 9780415622844

Piroozfar, Amir (2013) Advancements of mass customisation in service and manufacturing industries: lessons for the built environment In: Piroozfar, P. and Piller, F., eds. Mass customisation and personalisation in architecture and construction. Routledge, Taylor & Francis, Oxon, UK, pp. 31-41. ISBN 9780415622844

Piroozfar, Ghashang and Piroozfar, Amir (2013) The application of game theory on customisation strategies in the construction industry In: Piroozfar, P. and Piller, F., eds. Mass customisation and personalisation in architecture and construction. Routledge, Taylor & Francis, Oxon, UK, pp. 219-229. ISBN 9780415622844