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Iberian Lighting KTP: strategic marketing and branding capabilities
Lucena De Mello, Rodrigo
(PI)
Aymelek, Murat
(CoI)
School of Business and Law
Advanced Engineering Centre
Overview
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Keyphrases
Bespoke
25%
Branding Capability
100%
Business Growth
25%
Business Performance
75%
Business Process
50%
Business Productivity
50%
Corporate Profitability
50%
Digital Transformation
50%
Innovative Approaches
25%
Internal Business Processes
25%
Lampshade
25%
Market Share
25%
New Markets
75%
Strategic Brand Management
100%
Strategic Marketing Capabilities
50%
Unique Selling Proposition
25%
Social Sciences
Business Growth
25%
Digital Transformation
50%
Market Share
25%
Strategic Marketing
50%
UK
25%