Wybe Popma

Research output

Research output per year 2004 2004 2006 2010 2011 2014 2017 2019 2022 2022

• 3 Conference contribution with ISSN or ISBN
• 3 Article
• 2 Chapter
• 2 Abstract
• 1 More
  • 1 Book - authored

Research output per year

Research output per year

Search results

• Developing marketing students' social consciousness: Experience at Brighton Business School

  Boulocher-Passet, V., Farache Aureliano Da Silva, F. & Popma, W., 1 Jun 2017, 24th Annual Edineb International Conference. Utrecht: Educational Innovation in Economics and Business, p. 0-0 1 p.

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

  Open Access

  File

  • social consciousness 100%
  • business school 76%
  • marketing 57%
  • experience 22%
  • student 17%

• Creating Consumer Confidence in CSR Communications

  Berens, G., Van Halderen, M. & Popma, W., 17 Nov 2011, CSR Communications Conference. Amsterdam, The Netherlands, p. 1-24 24 p.

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

  File

• Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities

  Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review