Wybe Popma

Research output

Research output per year 2004 2004 2006 2010 2011 2014 2017 2019 2022 2022

• 3 Conference contribution with ISSN or ISBN
• 3 Article
• 2 Chapter
• 2 Abstract
• 1 More
  • 1 Book - authored

Research output per year

Research output per year

Search results

• Creating consumer confidence in CSR communications

  Berens, G. & Popma, W., 1 Jan 2014, Communicating Corporate Social Responsibility: perspectives and practice. Tench, R., Sun, W. & Jones, B. (eds.). UK: Emerald Group Publishing Limited, p. 383-403 21 p. (Critical Studies on Corporate Responsibility, Governance and Sustainability).

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter

  • Consumer Confidence 100%
  • Corporate Social Responsibility 64%
  • Communication 49%
  • Responsibility 19%
  • Firm Behavior 15%

• A practical approach for developing social consciousness and responsibility in marketing students

  Boulocher-Passet, V., Farache Aureliano Da Silva, F., Lonsdale, N. & Popma, W., 10 May 2019, Responsible People: The role of the individual in CSR, Entrepreurship and Management Education. Farache, F., Grigore, G., Stancu, A. & MacQueen, D. (eds.). Palgrave Macmillan, p. 155-172 17 p. (Palgrave Studies in Governance, Leadership and Responsibility).

  Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review