Photo of Toni Hilton

Toni Hilton

Professor of Marketing, Prof

20052018

Research output per year

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Personal profile

Research interests

Service-Dominant Logic

Marketing of Professional Services

Supervisory Interests

Service-Dominant Logic

Co-creation

Services Marketing

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Research Output

Resource integration for co-creation between marketing agencies and clients

Hughes, T., Vafeas, M. & Hilton, T., 14 May 2018, In : European Journal of Marketing. 52, 5-6, p. 1329-1354 26 p.

Research output: Contribution to journalArticle

Open Access
File
  • Antecedents to value diminution: A dyadic perspective

    Vafeas, M., Hughes, T. & Hilton, T., 6 Jun 2016, In : Marketing Theory. 16, 4, p. 469-491 23 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • Client Defection in the Design Industry: A Study of the Causes, Process and Context of Switching Agencies

    Vafeas, M. & Hilton, T., 28 Apr 2015, In : Design Journal. 5, 1, p. 14-25 12 p.

    Research output: Contribution to journalArticle

    Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?

    Chalcraft, D., Hilton, T. & Hughes, T., 26 May 2015, In : Journal of Marketing for Higher Education. 25, 1, p. 1-4 4 p.

    Research output: Contribution to journalArticle

    Value propositions: A service ecosystems perspective

    Frou, P., McColl-Kennedy, J., Hilton, T., Davidson, A., Payne, A. & Brozovic, D., 23 May 2014, In : Marketing Theory. 14, 3, p. 327-351 25 p.

    Research output: Contribution to journalArticle