Personal profile
Scholarly biography
Sohail Kamran is a Senior Lecturer in Marketing at Brighton Business School, University of Brighton, UK. He holds a PhD in Marketing from the University of Jyväskylä, Finland, and an MSc in Management from Brunel University London, UK. Since 2006, Sohail has been actively involved in delivering a range of marketing-related modules at both undergraduate and postgraduate levels. His responsibilities have included module leadership, research supervision, student assessment, academic counselling, curriculum design and revision, programme development and review, as well as academic leadership.
Sohail's research interests include vulnerable consumers, consumer marketplace exclusion/inclusion, transformative service research, financial services marketing, socially responsible marketing, and qualitative research. His work has appeared in reputable marketing journals such as the Journal of Marketing Management, Journal of Strategic Marketing, The Service Industries Journal, International Journal of Consumer Studies, International Journal of Bank Marketing, Journal of Financial Services Marketing, and Tourism and Hospitality Research, among others. Sohail has also presented his research at leading marketing conferences including, European Marketing Academy Conference, and Academy of Marketing Conference.
Supervisory Interests
I am interested to supervsie doctoral students in the following areas.
Vulnerable cosnumer groups
Consumer vulnerability
Marketplace inclusion/ exclusion
Transformative Service Research
Consumer wellbeing
Consumer coping strategies to tackle marketplace issues
Marketing ethics
Education/Academic qualification
Fellow of Higher Education Academy UK (FHEA)
Award Date: 14 Jun 2023
Professional Teacher Education Certificate- Pedagogical Studies, Häme University of Applied Sciences
Award Date: 30 Jun 2022
PhD, PhD in Marketing, University of Jyväskylä
Award Date: 30 Aug 2018
Master, MSc Management, Brunel University London
Award Date: 6 Mar 2006
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Collaborations and top research areas from the last five years
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Consequences of Low-income consumers clothing choices: Stigma or Inclusion
Kamran, S., Uusitalo, O. & Rahman, S. U., 10 Jul 2025, Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars. Academy of Marketing, p. 113-113 1 p. 203Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review
Open Access -
How Low-Income Consumers Cope with Recurrent Disruptions in Basic Services?
Kamran, S., Uusitalo, O. & Rahman, S. U., 13 Aug 2025, In: Journal of Marketing Management. 41, 11-12, p. 1194-1228 35 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
How low-income consumers cope with their health issues: Evidence from Pakistan
Kamran, S., Uusitalo, O. & Rahman, S. U., 10 Jul 2025, Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars. Academy of Marketing, p. 113-114 2 p. 204Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review
Open Access -
Low-income consumers coping strategies to tackle marketplace exclusion: a developing country perspective
Kamran, S., Uusitalo, O. & Rahman, S. U., 19 Sept 2025, In: Journal of Strategic Marketing. 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
How informal financial service institutes facilitate the financial inclusion of low-income,unbanked consumers
Kamran, S. & Uusitalo, O., 12 Mar 2024, In: International Journal of Bank Marketing. 42, 6, p. 1232-1263 32 p.Research output: Contribution to journal › Article › peer-review
Activities
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University of Jyväskylä
Kamran, S. (Visiting researcher)
Aug 2025 → …Activity: Visiting position › Visiting an external academic institution
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PhD thesis external examiner at University of Sussex
Kamran, S. (Examiner)
2025 → …Activity: External examination and supervision › Research degree
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Academy of Marketing Conference 2025Saints & ScholarsUniversity College Cork, Ireland7th to 10th July, 2025 (Event)
Kamran, S. (Reviewer)
2025 → …Activity: Publication peer-review and editorial work › Publication Peer-review
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PhD thesis external examiner, University of Sussex UK
Kamran, S. (Examiner)
2024 → …Activity: External examination and supervision › Research degree