My research is centered on examining the role of absorptive capacity—an organization’s ability to recognize, assimilate, and apply new knowledge—in facilitating the upskilling and reskilling of the workforce amidst rapid technological advancements. In particular, I focus on how organizations can strategically leverage absorptive capacity to enable a smooth transition of employees into Industry 5.0, which emphasizes a human-centric evolution of Industry 4.0, integrating intelligent automation with human creativity, empathy, and social responsibility. One of the core areas of my inquiry is the cognitive anthropology of workforce adaptation, where I investigate how individuals organisations perceive, process, and respond to technological change. This involves exploring the cultural and psychological dimensions that influence how new technologies are internalized, and how organizational cultures evolve to support or resist these shifts. My research also delves into knowledge management practices within responsible enterprises, particularly how the organizations foster continuous learning, knowledge sharing, and innovation in a socially sustainable manner. I explore how such practices contribute to building dynamic capabilities that are essential for navigating today’s volatile, technology-driven business environment. An additional area of focus is the study of entrepreneurial behavior in the context of change management, especially as it relates to workforce upskilling. This includes analyzing how entrepreneurs and intrapreneurs design and implement strategies for capability development, foster employee engagement in digital transformation, and manage resistance to change. Furthermore, I investigate data-driven problem-solving approaches that underpin modern entrepreneurial developments and leadership attributes, with the help of  analytics, machine learning, and intelligent decision systems contribute to opportunity recognition and business model innovations. My research seeks to assess and enhance the innovative capabilities of responsible enterprises as the scope of innovation expands beyond products and services to include processes, ecosystems, and societal value. I am particularly interested in how enterprises can embed ethical considerations, inclusivity, and sustainability into their innovation strategies, aligning with the broader goals of Industry 5.0.

I have conducted masterclass webinars focused on exploring innovative opportunities to enhance customer experience and identify new avenues for business ventures in the digital age. These sessions are designed to provide participants—ranging from business professionals to aspiring entrepreneurs and technologists—with practical insights into how emerging technologies can be leveraged to create competitive advantages. During the webinars, participants are introduced to the latest advancements in cloud computing, artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), and 5G connectivity. The discussions delve into how these technologies are reshaping the business landscape by enabling organizations to collect, analyze, and utilize high-value data more effectively, thus driving informed decision-making and customer-centric innovation. A key component of the session involves critical evaluation—helping attendees assess which technologies align best with their organizational needs, strategic goals, and resource capacities. Through real-world case studies, interactive discussions, and scenario-based analysis, participants gain a clearer understanding of the potential impact of these technologies on customer engagement, operational efficiency, and the development of new business models. The webinar also fosters a forward-thinking mindset by encouraging exploration of how digital transformation initiatives can be tailored for different industries and customer segments. Ultimately, these masterclasses aim to empower participants with the knowledge and strategic perspective needed to navigate the evolving tech landscape and make informed choices that drive innovation and growth.

I am particularly keen on supervising students who are engaged in research or practical projects involving emerging technologies and their implementation aspects. My primary focus lies in guiding learners as they navigate the complexities of integrating these advanced technologies—such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, and robotics—into real-world industrial and organizational settings. A significant area of interest is supporting students who aim to deep dive into change management—understanding the organizational, cultural, and strategic transformations required to successfully adopt emerging technologies. This includes examining the challenges organizations face during transitions, such as resistance to change, skill gaps, policy alignment through leadership strategies, and maintaining agility amidst rapid technological advancements. Moreover, I provide supervision in areas related to knowledge management and skill upgradation, which are vital to the effective and sustainable implementation of emerging technologies. I encourage students to explore how organizations can cultivate continuous learning ecosystems, reskill or upskill their workforce, and develop knowledge-sharing frameworks that ensure technological innovations are not only adopted but also optimized for long-term impact.

These supervisory areas align closely with the evolution towards Industry 5.0, where human-centric innovation, intelligent automation, and socio-technical integration are central. By mentoring students in these critical domains, I aim to contribute to the development of professionals who are not only technically adept but also capable of managing the human and strategic dimensions of digital transformation.