Priscilla Achieng

Priscilla Achieng

Research Student

Personal profile

Scholarly biography

Priscilla's research aims at developing an understanding of marekting and branding strategies and effects among small professional services brands in developing economies. She holds an MSc in Marketing from the University of Nottingham.

Research interests:
B2B branding
Social media marketing for B2B firms
SME branding 

Education/Academic qualification

Master, MSc Marketing, University of Nottingham

15 Sept 2018 → 30 Nov 2019

Award Date: 10 Feb 2019