Lola Shonubi

Ololade(Lola) is an early adopter of Innovation Management for and with Enterprises and organisations ( Technology Marketing, Marketing  Innovation, Emerging Digital Technologies, Partnerships,Products and Service Innovation and Customer experience). I am a Lecturer in Enterprise and Innovation.

Her doctoral research area is the Adoption of an Innovation Ecosystem of emerging digital technologies( Artificial Intelligence, Internet of Things , Industry 4.0) and the impact on Firm Innovation Performance

Her earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile  Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions from Voice and Sms into Internet Services innovation(an emerging technology at the time). She has worked on several technological partnerships projects such as smartphone product  and application launches, 3G, 4G, VOLTE,VOWIFI , partner management frameworks and customer experience portals.

She has a mindset of applying academic and theoretical findings to the enterprise world for innovation impact. She is a Chartered Fellow member of the Chartered Institute of Marketing, United Kingdom with over 15 years of working experience in industry within organisations such as Samsung Electronics, Lego, Global Telecommunication providers, and academic organisations such as UCL, IES Abroad, University of Brigton and others. She is a Certified Scrum Product Owner with interest and knowledge in product and service innovations across various Industries. 

I am interested in Innovation adoption, various types of innovation , Innovation ecosystems, emerging digital technologies such as AI,IoT,I4.0, Augmented and Virtual Reality, Smartphones, digital applications , 4G/5G, online portals and  their integration into various facets of enterprises, emerging economies , technology marketing , marketing innovation, products and service development, design from an innovation perspective and areas that focus on intersections between disruptive technologies and innovation.