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Research Output 2008 2019

  • 14 Conference contribution with ISSN or ISBN
  • 8 Article
  • 2 Book - authored
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Article
2019

Do firms still need to be social? Firm Generated Content in social media

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, In : Information Technology and People. 32, 2, p. 387-404 18 p.

Research output: Contribution to journalArticle

Open Access
File
social media
purchase
firm
Consumer electronics
Communication
2018

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018, In : Journal of Strategic Marketing.

Research output: Contribution to journalArticle

Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity

Revisiting innovation adoption theory through electronic public relations

Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, In : Information Technology and People. 31, 1, p. 21-40 20 p.

Research output: Contribution to journalArticle

Open Access
File
Public relations
Innovation adoption
Adoption of innovations
Hierarchical model
Factors
2017

Re-assessing the influence of mental intangibility on consumer decision-making

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 26 Jul 2017, In : International Journal of Market Research. 59, 4, p. 409-422 14 p.

Research output: Contribution to journalArticle

Open Access
File
Consumer decision making
Consideration sets
Moderating effect
Consumer involvement
Purchase
2016
Modeling
Perceived environmental uncertainty
Employees
Firm performance
Brand equity
2014
Open Access
Emotional intelligence
Sales performance
Adaptive selling
Salespeople
Malaysia
2013

Antecedents and consequents of brand managers’ role

Poulis, A., Panigyrakis, G. & Panopoulos, A., 21 Oct 2013, In : Marketing Intelligence and Planning. 31, 6, p. 654-673

Research output: Contribution to journalArticle

Managers
France
Propensity
Food
Household