If you made any changes in Pure these will be visible here soon.

Research Output 2008 2019

  • 14 Conference contribution with ISSN or ISBN
  • 8 Article
  • 2 Book - authored
Filter
Conference contribution with ISSN or ISBN
2017

Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions

Poulis, N., Rizomyliotis, I., Konstantoulaki, K. & Carnevale, P., 2017, 14th Ιnternational CIRCLE Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2015

Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Poulis, A., Rizomyliotis, I., Konstantoulaki, K. & Wisker, Z., 2015, Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. .

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2014

Do personality traits matter in service industries?

Poulis, N., Wisker, Z. & Panopoulos, A., 2014, American Marketing Association (AMA).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Empirical Insights into the New Service Development process: Evidence from Greece and Kuwait

Poulis, N., Panopoulos, A. & Theodoridis, P., 2014, American Marketing Association (AMA).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

The impact of social networks characteristics on employee based brand equity

Wisker, Z., Poulis, N., Panigyrakis, G. & Panopoulos, A., Jul 2014, 2014 Global Marketing Conference at Singapore.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2013

Investigation of e-public relations’ adoption construct

Panopoulos, A., Theodoridis, P. & Poulis, N., 2013, 42th Conference of European Marketing Academy (EMAC).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2012

Building brand equity in times of uncertainty

Poulis, N., Panigyrakis, G. & Panopoulos, A., 2012, Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2011

Brand managers propensity to leave. What makes them want to stay? A comparison study

Panigyrakis, G., Poulis, N. & Panopoulos, A., 2011, 40th Conference of European Marketing Academy (EMAC).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Is there a standardized role for the brand manager internationally? A comparative study

Poulis, N. & Panigyrakis, G., 2011, International Corporate and Marketing Communications Annual Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2010

Assessing the brand Knowledge of Greek SMES

Kapareliotis, I., Panigyrakis, G. & Poulis, N., 2010, 6th Thought Leaders International Conference on Brand management.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

The brand equity dilemma: Luxury brands versus FMCG brands

Poulis, N. & Panigyrakis, G., 2010, International Corporate and Marketing Communications Αnnual Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2009

Brand associations: an exploratory study on Greek Museums

Kapareliotis, I., Katzilieri, S. & Poulis, N., 2009, 2nd Biennial International Conference on Services.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Men and women as public relation managers in the service sector in Greece and Turkey: A comparison study of background variables, job related factors and activities

Poulis, N. & Panigyrakis, G., 2009, International Corporate and Marketing Communications .

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

2008

The use of factor and cluster analysis in marketing research

Poulis, N. & Kyrousi, A., 2008, European Network for Business and Industrial Statistics .

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN