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Research Output 2008 2019

  • 14 Conference contribution with ISSN or ISBN
  • 8 Article
  • 2 Book - authored
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Book - authored
2017

Digital Branding Fever

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA: Business Expert Press. 125 p.

Research output: Book/ReportBook - authoredResearch

Branding
Fever
World Wide Web
Branding strategy
Target markets
2016

#R U Solomo ready? Consumers and Brands in the Digital Era

Papakonstantinidis, S., Poulis, A. & Theodoridis, P., 22 Jan 2016, New York: Business Expert Press. 120 p.

Research output: Book/ReportBook - authoredResearch

Marketers
Marketing
Integrated marketing
Marketing strategy
Marketing environment