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Research Output 2008 2019

  • 14 Conference contribution with ISSN or ISBN
  • 8 Article
  • 2 Book - authored
2019

Do firms still need to be social? Firm Generated Content in social media

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, In : Information Technology and People. 32, 2, p. 387-404 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
social media
purchase
firm
Consumer electronics
Communication
2018

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018, In : Journal of Strategic Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity

Revisiting innovation adoption theory through electronic public relations

Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, In : Information Technology and People. 31, 1, p. 21-40 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Public relations
Innovation adoption
Adoption of innovations
Hierarchical model
Factors
2017

Digital Branding Fever

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA: Business Expert Press. 125 p.

Research output: Book/ReportBook - authoredResearch

Branding
Fever
World Wide Web
Branding strategy
Target markets

Re-assessing the influence of mental intangibility on consumer decision-making

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 26 Jul 2017, In : International Journal of Market Research. 59, 4, p. 409-422 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Consumer decision making
Consideration sets
Moderating effect
Consumer involvement
Purchase

Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions

Poulis, N., Rizomyliotis, I., Konstantoulaki, K. & Carnevale, P., 2017, 14th Ιnternational CIRCLE Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2016

#R U Solomo ready? Consumers and Brands in the Digital Era

Papakonstantinidis, S., Poulis, A. & Theodoridis, P., 22 Jan 2016, New York: Business Expert Press. 120 p.

Research output: Book/ReportBook - authoredResearch

Marketers
Marketing
Integrated marketing
Marketing strategy
Marketing environment

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Poulis, A. & Wisker, Z., 15 Aug 2016, In : Journal of Product and Brand Management. 25, 5, p. 490-505 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Modeling
Perceived environmental uncertainty
Employees
Firm performance
Brand equity
2015

Modeling the relationship between employee- based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE.

Poulis, A., Rizomyliotis, I., Konstantoulaki, K. & Wisker, Z., 2015, Proceedings of the 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium, May 26-29, 2015. .

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2014

Do personality traits matter in service industries?

Poulis, N., Wisker, Z. & Panopoulos, A., 2014, American Marketing Association (AMA).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Emotional Intelligence - Sales Performance Relationship: A Mediating Role of Adaptive Selling Behaviour

Poulis, A. & Wisker, Z., 2014, In : International Journal of Management and Economics. 43, 1, p. 32-55 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Emotional intelligence
Sales performance
Adaptive selling
Salespeople
Malaysia

Empirical Insights into the New Service Development process: Evidence from Greece and Kuwait

Poulis, N., Panopoulos, A. & Theodoridis, P., 2014, American Marketing Association (AMA).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

The impact of social networks characteristics on employee based brand equity

Wisker, Z., Poulis, N., Panigyrakis, G. & Panopoulos, A., Jul 2014, 2014 Global Marketing Conference at Singapore.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2013

Antecedents and consequents of brand managers’ role

Poulis, A., Panigyrakis, G. & Panopoulos, A., 21 Oct 2013, In : Marketing Intelligence and Planning. 31, 6, p. 654-673

Research output: Contribution to journalArticleResearchpeer-review

Managers
France
Propensity
Food
Household

Investigation of e-public relations’ adoption construct

Panopoulos, A., Theodoridis, P. & Poulis, N., 2013, 42th Conference of European Marketing Academy (EMAC).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2012

Building brand equity in times of uncertainty

Poulis, N., Panigyrakis, G. & Panopoulos, A., 2012, Global Marketing Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2011

Brand managers propensity to leave. What makes them want to stay? A comparison study

Panigyrakis, G., Poulis, N. & Panopoulos, A., 2011, 40th Conference of European Marketing Academy (EMAC).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Is there a standardized role for the brand manager internationally? A comparative study

Poulis, N. & Panigyrakis, G., 2011, International Corporate and Marketing Communications Annual Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2010

Assessing the brand Knowledge of Greek SMES

Kapareliotis, I., Panigyrakis, G. & Poulis, N., 2010, 6th Thought Leaders International Conference on Brand management.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

The brand equity dilemma: Luxury brands versus FMCG brands

Poulis, N. & Panigyrakis, G., 2010, International Corporate and Marketing Communications Αnnual Conference.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2009

Brand associations: an exploratory study on Greek Museums

Kapareliotis, I., Katzilieri, S. & Poulis, N., 2009, 2nd Biennial International Conference on Services.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Men and women as public relation managers in Greece and Turkey: a comparison study of background variables, job-related factors and activities

Panigyrakis, G. & Poulis, N., 2009, In : Euromed Journal of Business. 4, 3, p. 287-303

Research output: Contribution to journalArticleResearchpeer-review

Men and women as public relation managers in the service sector in Greece and Turkey: A comparison study of background variables, job related factors and activities

Poulis, N. & Panigyrakis, G., 2009, International Corporate and Marketing Communications .

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

2008

The use of factor and cluster analysis in marketing research

Poulis, N. & Kyrousi, A., 2008, European Network for Business and Industrial Statistics .

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review