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Fingerprint Dive into the research topics where Nasos Poulis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Brand equity
Branding
Managers
Marketing
Employees
Emotional intelligence
Sales performance
Adaptive selling
Public relations
Telecommunications industry
Moderating effect
Perceived environmental uncertainty
Fever
Fuzzy cognitive maps
Customer loyalty
Innovation adoption
Consumer decision making
Mobile telecommunications
Modeling
Consideration sets
Firm performance
France
Digital marketing
Branding strategy
World Wide Web
Design methodology
Marketers
Propensity
Brand management
Purchase
Experimental study
Consumer involvement
Structural equation modeling

Social Sciences

social media
purchase
firm
loyalty
electronics
facebook
communication
statistical analysis
methodology
Values

Engineering & Materials Science

Consumer electronics
Communication
Telecommunication links
Industry
Statistical methods