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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
social media Social Sciences
purchase Social Sciences
firm Social Sciences
Consumer electronics Engineering & Materials Science
Communication Engineering & Materials Science
loyalty Social Sciences
electronics Social Sciences
Telecommunication links Engineering & Materials Science

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Research Output 2014 2019

  • 6 Article
  • 2 Book - authored
  • 1 Conference contribution with ISSN or ISBN

Do firms still need to be social? Firm Generated Content in social media

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, 32, 2, p. 387-404 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
social media
purchase
firm
Consumer electronics
Communication

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018

Research output: Contribution to journalArticleResearchpeer-review

Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity

Revisiting innovation adoption theory through electronic public relations

Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, 31, 1, p. 21-40 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Public relations
Innovation adoption
Adoption of innovations
Hierarchical model
Factors

Digital Branding Fever

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA. 125 p.

Research output: Book/ReportBook - authoredResearch

Branding
Fever
World Wide Web
Branding strategy
Target markets

Re-assessing the influence of mental intangibility on consumer decision-making

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 26 Jul 2017, 59, 4, p. 409-422 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Consumer decision making
Consideration sets
Moderating effect
Consumer involvement
Purchase