I am a senior lecturer at the University of Brighton, United Kingdom. I hold a PhD in the field of branding and an MBA degree with emphasis in Marketing from the University of Stirling. My research interests involve brand management, digital marketing communications, integrated marketing communications and marketing research. I have published in such journals as: Information Technology and People, Journal of Strategic Marketing, International Journal of Research in Marketing, Journal of Product & Brand Management. I have made several presentations for the European, American and World Marketing Academies, and for many recognized international academic conferences, such as ICORIA, ICMC etc. and also acted as track chair. I have been a marketing consultant in various sectors for the past 10 years.