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Personal profile

Research interests

I am a senior lecturer at the University of Brighton, United Kingdom. I hold a PhD in the field of branding and an MBA degree with emphasis in Marketing from the University of Stirling. My research interests involve brand management, digital marketing communications, integrated marketing communications and marketing research. I have published in such journals as: Information Technology and People, Journal of Strategic Marketing, International Journal of Research in Marketing, Journal of Product & Brand Management. I have made several presentations for the European, American and World Marketing Academies, and for many recognized international academic conferences, such as ICORIA, ICMC etc. and also acted as track chair. I have been a marketing consultant in various sectors for the past 10 years.

Supervisory Interests

I would be very interested in supervising PhD students on research projects related to the following topics:  (Digitial)  Branding, (Digital) Marketing Communications, FMCG retail & online retailing, Impact of technology including mobile devices and social media on sales and marketing, Strategic Markeiting, Marketing management decision making.

Approach to teaching

I believe that success is generated from three critical building blocks: knowledge, critical thinking, and curiosity. These building blocks have an enduring, cyclical relationship, and they form the basis of my teaching philosophy. My goal is to relate my course to other fields, in order for students to understand the whole concept of the business environment. I provide them with examples from the market environment. Of course my experience as a marketing consultant has helped a lot to be very close to the market.   I consider myself a mentor who guides students through the real-world business environment. I always try to push them to their limit, and I try to make them understand that my class is the safest place for them to prepare for the real business world. 


Scholarly biography

Nasos started his career with a degree in Political Science and International Relations but was immediately fascinated by the business world. He did an MBA (majoring in marketing), and planned to work in the FMCG sector but while writing his MBA thesis, realized he was intrigued by academic research. As a result, he did his PhD (specializing in branding) and currently he is very active in academic research. He has published in various ABS quality list journals and is the author of two books in digital branding.

Knowledge exchange

Nasos firmly believes that when companies and universities work in tandem they are able to push the frontiers of knowledge and they become a powerful engine for innovation and economic growth. He is in favour of an education that encourages a business oriented mindset built with systematic critical thinking and rigor. Nasos firmly believes that business schools must be connected with the industry and working towards this direction he has been a consultant for over 15 years in Greece, Kuwait and the UK. He has worked with various companies in the FMCG sector as well as in the cryptocurrency industry.
Recently he has been awarded of a KTP project (by Innovate UK-KTP) in order to help a company bridge the gap between academic frameworks and practical applications and hence positioning the company as leading firm in the sector.

Education/Academic qualification

PhD, Athens University of Economics and Business

Award Date: 1 Sep 2010

Master, University of Stirling

Award Date: 1 Sep 2006

External positions

External Examiner Coventry University

External Examiner , Open University Milton Keynes

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Research Output

  • 14 Conference contribution with ISSN or ISBN
  • 7 Article
  • 2 Book - authored

Do firms still need to be social? Firm Generated Content in social media

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, In : Information Technology and People. 32, 2, p. 387-404 18 p.

Research output: Contribution to journalArticle

Open Access
  • Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

    Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018, In : Journal of Strategic Marketing. 28, 1, p. 1-15 15 p.

    Research output: Contribution to journalArticle

    Open Access
  • Revisiting innovation adoption theory through electronic public relations

    Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, In : Information Technology and People. 31, 1, p. 21-40 20 p.

    Research output: Contribution to journalArticle

    Open Access
  • Digital Branding Fever

    Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA: Business Expert Press. 125 p.

    Research output: Book/ReportBook - authored

  • Re-assessing the influence of mental intangibility on consumer decision-making

    Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 1 Jul 2017, In : International Journal of Market Research. 59, 4, p. 409-422 14 p.

    Research output: Contribution to journalArticle

    Open Access