Research Output per year
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
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social media
Social Sciences
purchase
Social Sciences
firm
Social Sciences
Consumer electronics
Engineering & Materials Science
Communication
Engineering & Materials Science
loyalty
Social Sciences
electronics
Social Sciences
Telecommunication links
Engineering & Materials Science
Network
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Research Output 2014 2019
Do firms still need to be social? Firm Generated Content in social media
Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, 32, 2, p. 387-404 18 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
social media
purchase
firm
Consumer electronics
Communication
Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry
Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018Research output: Contribution to journal › Article › Research › peer-review
Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity
Revisiting innovation adoption theory through electronic public relations
Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, 31, 1, p. 21-40 20 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Public relations
Innovation adoption
Adoption of innovations
Hierarchical model
Factors
Digital Branding Fever
Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA. 125 p.Research output: Book/Report › Book - authored › Research
Branding
Fever
World Wide Web
Branding strategy
Target markets
Re-assessing the influence of mental intangibility on consumer decision-making
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 26 Jul 2017, 59, 4, p. 409-422 14 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Consumer decision making
Consideration sets
Moderating effect
Consumer involvement
Purchase