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Personal profile

Research interests

I am a senior lecturer at the University of Brighton, United Kingdom. I hold a PhD in the field of branding and an MBA degree with emphasis in Marketing from the University of Stirling. My research interests involve brand management, digital marketing communications, integrated marketing communications and marketing research. I have published in such journals as: Information Technology and People, Journal of Strategic Marketing, International Journal of Research in Marketing, Journal of Product & Brand Management. I have made several presentations for the European, American and World Marketing Academies, and for many recognized international academic conferences, such as ICORIA, ICMC etc. and also acted as track chair. I have been a marketing consultant in various sectors for the past 10 years.

Education/Academic qualification

PhD, Athens University of Economics and Business

Master, University of Stirling

External positions

External Examiner Coventry University

Fingerprint Dive into the research topics where Nasos Poulis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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social media Social Sciences
purchase Social Sciences
firm Social Sciences
Consumer electronics Engineering & Materials Science
Communication Engineering & Materials Science
loyalty Social Sciences
electronics Social Sciences
Telecommunication links Engineering & Materials Science

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Research Output 2008 2019

  • 14 Conference contribution with ISSN or ISBN
  • 8 Article
  • 2 Book - authored

Do firms still need to be social? Firm Generated Content in social media

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, In : Information Technology and People. 32, 2, p. 387-404 18 p.

Research output: Contribution to journalArticle

Open Access
social media
Consumer electronics

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018, In : Journal of Strategic Marketing.

Research output: Contribution to journalArticle

Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity

Revisiting innovation adoption theory through electronic public relations

Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, In : Information Technology and People. 31, 1, p. 21-40 20 p.

Research output: Contribution to journalArticle

Open Access
Public relations
Innovation adoption
Adoption of innovations
Hierarchical model

Digital Branding Fever

Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA: Business Expert Press. 125 p.

Research output: Book/ReportBook - authored

World Wide Web
Branding strategy
Target markets

Re-assessing the influence of mental intangibility on consumer decision-making

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 26 Jul 2017, In : International Journal of Market Research. 59, 4, p. 409-422 14 p.

Research output: Contribution to journalArticle

Open Access
Consumer decision making
Consideration sets
Moderating effect
Consumer involvement