Research Output per year
Personal profile
Research interests
I am a senior lecturer at the University of Brighton, United Kingdom. I hold a PhD in the field of branding and an MBA degree with emphasis in Marketing from the University of Stirling. My research interests involve brand management, digital marketing communications, integrated marketing communications and marketing research. I have published in such journals as: Information Technology and People, Journal of Strategic Marketing, International Journal of Research in Marketing, Journal of Product & Brand Management. I have made several presentations for the European, American and World Marketing Academies, and for many recognized international academic conferences, such as ICORIA, ICMC etc. and also acted as track chair. I have been a marketing consultant in various sectors for the past 10 years.
Education/Academic qualification
PhD, Athens University of Economics and Business
Master, University of Stirling
External positions
External Examiner Coventry University
Fingerprint Dive into the research topics where Nasos Poulis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 2 Similar Profiles
social media
Social Sciences
purchase
Social Sciences
firm
Social Sciences
Consumer electronics
Engineering & Materials Science
Communication
Engineering & Materials Science
loyalty
Social Sciences
electronics
Social Sciences
Telecommunication links
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2008 2019
Do firms still need to be social? Firm Generated Content in social media
Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 1 Apr 2019, In : Information Technology and People. 32, 2, p. 387-404 18 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
social media
purchase
firm
Consumer electronics
Communication
Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry
Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I., 24 Sep 2018, In : Journal of Strategic Marketing.Research output: Contribution to journal › Article › Research › peer-review
Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity
Revisiting innovation adoption theory through electronic public relations
Panopoulos, A., Theodoridis, P. & Poulis, A., 5 Feb 2018, In : Information Technology and People. 31, 1, p. 21-40 20 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Public relations
Innovation adoption
Adoption of innovations
Hierarchical model
Factors
Digital Branding Fever
Poulis, A., Rizomyliotis, I. & Konstantoulaki, K., 10 Oct 2017, New York, USA: Business Expert Press. 125 p.Research output: Book/Report › Book - authored › Research
Branding
Fever
World Wide Web
Branding strategy
Target markets
Re-assessing the influence of mental intangibility on consumer decision-making
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. & Poulis, A., 26 Jul 2017, In : International Journal of Market Research. 59, 4, p. 409-422 14 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Consumer decision making
Consideration sets
Moderating effect
Consumer involvement
Purchase