Research output per year
Research output per year
Personal profile
Supervisory Interests
I am interested in supervising PhD candidates who are drawn to topics of corporate environmental sustainability practices in developing countries, inclusive marketing, and corporate social responsibility. I am also interested in those wanting to explore institutional paradoxes of sustainability, especially in the cultural and environmental contexts.
I welcome projects that would like to explore innovative qualitative and mixed methodological approaches.
Research interests
My research interests are: Corporate governance, Environmental Sustainability, Cultural studies, Paradox theory, Institutional theory, Inclusive Marketing
Education/Academic qualification
PhD, Corporate Environmental Responsibility in Russia: Paradoxes in the oil industry, University of Brighton
Award Date: 15 Sept 2020
Keywords
- H Social Sciences (General)
- Corporate Governance
- Sustainability
- Paradox Theory
- Developing Countries
- Commodities Industry
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Anthropomorphism and diversity in virtual humans: their influence on the trust and attitudes of Gen Z consumers
Lonsdale, N., AYDIN, G. & Magtibay, R., 7 Aug 2025, In: Corporate Communications: An International Journal. 30, 5, p. 888-914 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Guest editorial: Inclusive marketing introduction to the special issue: communication
Lonsdale, N., Farache Aureliano Da Silva, F. & Sahadev, S., 16 Oct 2025, In: Corporate Communications: An International Journal. 30, 5, p. 744–748 5 p.Research output: Contribution to journal › Editorial › peer-review
Open AccessFile -
Bridging the Gap Between Social Sustainability and Inclusive Marketing
Lonsdale, N. & Popma, W., 4 Jul 2022, p. 24. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Consumer Trust Levels In Celebrity Brand Image During Crisis: The Good, The Bad and The Ugly.
Lonsdale, N., 15 Sept 2022.Research output: Contribution to conference › Abstract › peer-review
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Fostering Sustainability Competencies in the Postgraduate Marketing Curriculum Through Challenge-Based Learning
Lonsdale, N. & Popma, W., 4 Jul 2022, p. 88. 1 p.Research output: Contribution to conference › Abstract › peer-review
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Your hype-free guide to AI agents for marketers
Lonsdale, N. (Participant)
13 Aug 2025Activity: Events › Workshop
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Sustainable Business Taster Session
Lonsdale, N. (Presenter)
18 Jun 2025Activity: External talk or presentation › Oral presentation
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Sustainable Product Innovation at Dyson
Lonsdale, N. (Presenter)
18 Mar 2025Activity: External talk or presentation › Invited talk
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Corporate Communications: An International Journal (Journal)
Lonsdale, N. (Reviewer), Farache Aureliano Da Silva, F. (Reviewer) & Sunil Sahadev (Reviewer)
1 Apr 2023Activity: Publication peer-review and editorial work › Editorial work
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ICSR 9th International Conference on Social Responsibility, Ethics and Sustainable Business
Lonsdale, N. (Participant) & Henell, A. (Participant)
15 Sept 2022Activity: Events › Conference