Photo of Miriam Heinrich

Miriam Heinrich

Research Student, M.Sc. Tourism Management and Planning, B.A. International Cruise Tourism Management


Research output per year

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Personal profile

Scholarly biography

I am a research student at the Brighton Business School since 2018. Previously, I have completed my M.Sc. at Bournemouth University in "Tourism Management and Planning" (with distinction). My undergraduate studies took place at the University of Applied Sciences of Bremerhaven, where I studied "International Cruise Tourism Management". 

I have worked in various Universities and Universities of Applied Sciences. Previously, I have worked as research assistant at the TU Dresden for the Tourism Faculty. Furthermore, I have worked at the University of Applied Sciences in Worms, also as a research assistant. Here, I also significantly enhanced my teaching skills. Currently, I work at the University of Applied Sciences Karlsruhe as Project Coordinator for the International Program. 


Research interests

I am particularly interested in the cruise tourism industry and human resources. Working and living on board a cruise ship is very challenging, as I have experienced myself. I have worked on an ocean going vessel as well as a river cruise ship. Therefore, I am specifically interested in exploring the life and work of employees on board cruise ships. A cruise ship can be compared to a total institution, so an institution which is, to some extent, closed off from the rest of the world. Researching work and life in such an institution is fascinating. Especially the impact of such total institutions on employees is my key interest. This is also reflected in my PhD research: "Emotional labour in a 'total institution' - front desk workers on board cruise ships". 


Education/Academic qualification

Master, Bournemouth University

1 Sep 201030 Sep 2011

Bachelor, Hochschule Bremerhaven - University of Applied Sciences Bremerhaven

1 Sep 200530 Sep 2009

External positions

Project coordinator - International Program, University of Applied Sciences Karlsruhe

1 Oct 2020 → …

Research Assistant at University of Applied Sciences Worms, Germany

15 Apr 201630 Sep 2020


  • H Social Sciences (General)
  • Cruise industry
  • cruise tourism
  • tourism
  • V Naval Science (General)
  • HM Sociology
  • Social psychology

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Research Output

Corporate Social Responsibility und touristisches Stakeholdermanagement am Beispiel von Kreuzfahrtunternehmen

Translated title of the contribution: Corporate social responsibility and tourist stakeholder management using the example of cruise companiesBehrens, J. & Von Fritschen, M., 2017, CSR und Tourismus: Handlungs- und branchenspezifische Felder. Berlin: Springer-Verlag, p. 251-270

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter


  • 1 Conference
  • 1 Research degree

6th International Cruise Conference

Miriam Von Fritschen (Participant)


Activity: EventsConference

Emotional labour in a ‘total institution’ – Front desk workers on board cruise ships

Rodrigo Lucena De Mello (Supervisor) & Clare Weeden (Supervisor)

Oct 2018 → …

Activity: External examination and supervisionResearch degree