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Matthew Wood


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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social marketing Business & Economics
Marketing Business & Economics
Marketing theory Business & Economics
Communication Business & Economics
Public services Business & Economics
Emotion Business & Economics
Competency Business & Economics
Co-creation Business & Economics

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Research Output 2006 2017

  • 9 Article
  • 4 Conference contribution with ISSN or ISBN
  • 1 Doctoral Thesis

The development of a new conceptual and theoretical approach to social marketing

Wood, M., 2017, 164 p.

Research output: ThesisDoctoral ThesisResearch

Social marketing
Behavior change

You wouldn’t sober, you shouldn’t drunk: A behavioural change approach to changing attitudes and responses to unwanted sexual attention in pubs and clubs

Wood, M. & Shukla, P., 30 Aug 2017, In : Alcohol and Alcoholism. 52, 6, p. 737-745 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
gender-specific factors
Social Norms

Midstream social marketing and the co-creation of public services

Wood, M., 11 Jul 2016, In : Journal of Social Marketing. 6, 3, p. 277-293 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Public services
Social marketing

Social marketing for social change

Wood, M., 17 Feb 2016, In : Social Marketing Quarterly. 22, 2, p. 107-118 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Social marketing
Behavior change

The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., Poulis, A. & Wood, M., 2016, Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review