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Personal profile

Research interests

Marina is a geographer with a background in economics. She is an internationally renowned tourism policy, planning and development expert and Professor of Tourism and International Development at the School of Sport and Service Management, which is an Affiliate Member of the UN World Tourism Organisation (UNWTO). She is Academic Lead for the University’s Responsible Futures’ Research and Enterprise Agenda, which is aimed at fostering internal and external interdisciplinary research and consultancy collaborations - https://www.brighton.ac.uk/research-and-enterprise/brighton-futures/responsible-futures.aspx.

She has advised on numerous international cooperation and research assignments funded by International Development Organisations (IDOs) such as: The World Bank, the European Union, The UN (UNESCO, UNIDO, UNWTO), the Commonwealth Secretariat, National Ministries and Tourism Boards, Regional Development Agencies and NGOs.

She is known globally for her excellence in leading and collaborating with multi-disciplinary, multi-stakeholder and multi-cultural teams and for her commitment to generating new knowledge on ways in which tourism can play a key role in sustainable development by stimulating local economies, conserving the environment, developing peoples and changing lives.

She has written and advised extensively on a number of tourism and hospitality-related aspects in Africa, Europe and Asia. Her global reputation is associated with two broad thematic areas:

  • tourism and development in the developing world
  • niche tourism development and management.

Her interdisciplinary approach to the study of tourism draws on human geography, development studies and international politics as well as anthropology and sociology.

Her research has been designed and deployed to have impact beyond the University of Brighton. Having secured funding through highly competitive streams (for example, the World Bank, UN, EU and the Commonwealth Secretariat), I have deployed my own research frameworks drawing upon a number of qualitative, participatory and cross-disciplinary techniques, such as the Peer2Peer (P2P) collaborative approach and delivered research in various formats.

She is interested in the debates on global governance and policymaking, especially the role of international organisations and NGOs and international treaties in the development and management of tourism spaces and places as well as how the global agenda on development plays out on the ground, how it is contested, challenged and resisted.

Her research practice focuses primarily on aspect associated with:

  • sustainable tourism policy, planning and development
  • niche tourism development and management
  • rural diversification and tourism
  • community-based and responsible tourism approaches
  • tourism in the developing world, especially Africa
  • travel philanthropy - the act of giving beyond volunteering
  • tourism and hospitality training needs analysis, capacity building and curriculum development.

Her research and consultancy engagements and contributions are primarily in the field of:

  • diagnostic, monitoring and evaluation studies
  • policy, governance and institutional development
  • destination planning and product development and management
  • sustainable tourism product development and tourism value chain;
  • HRD - training needs analysis, capacity building, train-the trainers and curriculum development
  • service standards and optimisation processes in hospitality and tourism.

She has worked in several countries, including Botswana, Burundi, France, The Gambia, Ghana, Italy, Kenya, Lesotho, Malawi, Mongolia, Mozambique, Namibia, Nepal, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Swaziland, Tanzania, Uganda, UK, USA, Vietnam and Zimbabwe.

Her current research and consultancy focuses on four key research thematic areas:

  • tourism policy and planning in Africa
  • travel philanthropy in Africa
  • arts and community-based tourism in West Africa
  • contemporary niche tourism and hospitality.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2003 2018

Niche Tourism: Past, Present and Future

Novelli, M. Aug 2018 The Sage Handbook of Tourism Management. Cooper, C., Volo, S., Gartner, W. & Scott, N. (eds.). London, p. 344-359 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

‘No Ebola...still doomed' - The Ebola-induced tourism crisis

Novelli, M., Burgess, L. G., Jones, A. & Ritchie, B. W. 6 Apr 2018 70, p. 76-87 12 p.

Research output: Contribution to journalArticle

Developing countries

Goal 4: Quality Education - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Novelli, M. & Jones, A. 1 Jan 2017 Transforming Tourism: Tourism in the 2030 Agenda. Berlin, p. 27-33 7 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access

Sustainable Tourism for Development

Novelli, M. 27 Oct 2017 Tourism Planning & Development (Virtual Special Issue)

Research output: Other contribution

Sustainable tourism
Tourism planning
Knowledge sharing

Burundi, tourism

Nibigira, C. & Novelli, M. 9 Sep 2016 Encyclopedia of Tourism. Jafari, J. & Xiao, H. (eds.). London, UK

Research output: Chapter in Book/Report/Conference proceedingChapter