Lolade Shonubi

Lolade Shonubi

Doctoral Researcher ,Centre for Change, Entrepreneurship and Innovation Management, Research Student

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Personal profile

Research interests

I am an early adopter of Innovation Management( Technology Marketing, Partnerships, Business Development and Customer experience). I believe strongly that the adoption of Innovation ecosytems and emerging digital technologies have a significant impact on firm performance

My research is on Innovation Management as related to Change management, Entrepreneurship and  the impact  of emerging digital technologies like artificial intelligence, Internet of things and Industry 4.0 on firm performance .

My earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile  Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions.

Ololade has a mindset of applying academic findings to the business world to create an impact continually .

Education/Academic qualification

Master, University of Manchester

Award Date: 1 Dec 2008


  • H Social Sciences (General)
  • Innovation Management
  • Marketing
  • Customer Experience
  • Partnerships
  • Devices and Equipment
  • Internet of Things
  • Industry 4.0
  • Artificial Intelligence
  • 4G LTE , 5G
  • Digital Technology
  • Adoption of Innovation


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