Personal profile

Research interests

Liz Hawkins is a senior lecturer in Marketing at School of Business and Law in University of Brighton. She holds Ba in Marketing and MSc in Marketing with Communications and Branding from University of Brighton. Liz is a member of both the CIM and CMI and holds a PG Certificate in Teaching and Learning (2019).

She is also a fellow in Higher Education Academy and is CMBE. Liz has over 20 years of experience in management and marketing in different industries such as Travel, Tourism and Financial Services as well as being a business and marketing consultant in various sectors over the past 15 years. 


Liz Has extensive experience teaching across a range of marketing subjects including marketing principles, planning and strategy, marketing communications, competitive marketing, marketing analytics, digital marketing, digital customer experience, digital optimisation, innovation and futurism for marketers. Liz also teaches across a range of Chartered Institute of Marketing (CIM) L6 modules including digital optimisation and digital customer journey and L4 modules covering campaign planning, digtial marketing and managing digital channels. 


My current research focus, which I intend to use to complete my PhD by Publication, centres around social media marketing, advertising and this use of filters.  Specific areas currently being explored include:

  • The impact of filters on Influencer para-social relationships
  • The impact of filters on truth, trust and authenticity in Influencer marketing
  • Disclosure of filter usage in Influencer Marketing
  • The ethics of Influencer Marketing and the rhetoric of Flexing
  • Intergenerational influences on rhetoric via social media

Education/Academic qualification

Master, MSc Marketing, Communication and Branding, University of Brighton

14 Jan 201926 Apr 2022

Award Date: 27 Jul 2022

Pg Cert In Learning and Teaching in Higher Education, University of Brighton


Award Date: 10 Nov 2020

Pg Cert in Sustainable Leadership, University of Cambridge


Award Date: 9 Mar 2011

Bachelor, BA Hons Business Studies, University of Derby


Award Date: 10 Jun 1994


  • H Social Sciences (General)
  • Marketing
  • Social Media
  • Influencer Marketing
  • digital marketing
  • advertising
  • content marketing
  • analytics


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