Justin Chamberlain

Having worked for over 30 years in senior marketing roles across telecommunications, central government agencies and the wider public sector, I often reflect on whether the work I have done has really added value to society.

Marketing under capitalism has played a significant role in the destruction of global ecosystems, with its relentless pursuit of growth, and continuous commodification of confected needs and wants. Efforts to introduce sustainable practices into marketing have failed to stem this eco-crisis.

My research is focussed on how we can use marketing to move to a new political economy that creates a balance between the social and the ecological - an alternative system that combines traditional 'red' and 'green' policies - a transition to an 'ecosocialist' state through methods such as 'degrowth', to deliver long-term human and ecological wellbeing.

In 2024, I completed an MSc in Social Marketing at the University of Brighton. This supported my current work implementing government policy to build a geological disposal facility: to deal with higher-activity radioactive waste, through a consent-based siting process with communities in England.