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Ioannis Rizomyliotis

Dr, PhD in Marketing

20072019
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Personal profile

Research interests

Ioannis' research interests are in the fields of services marketing, marketing with new technologies, digital marketing, consumer behaviour, branding and MarComs. Ioannis has presented and published his work in academic journals (e.g. Information Technology & People, International Journal of Innovation Management, Journal of Strategic Marketing) and prestigious international conferences (e.g. EMAC, AMA, IAREP). Also, he has published a Monograph on Marketing Communications (Springer) and a book on Digital Branding (BEP).

So far he has supervised 1 PhD student and currently is supervising another one at Brighton Business School (BBS). He was also nominated as Greek National Coordinator for the European Marketing Academy in 2013. He is a member of the Higher Education Academy, Greek Marketing Academy, the European Marketing Academy, the Economic Chamber of Greece and the International Association of Research in Economic Psychology.

 

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Research Output 2007 2019

  • 14 Conference contribution with ISSN or ISBN
  • 12 Article
  • 2 Book - authored
  • 1 Abstract

Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services

Giovanis, A., Kavoura, A., Rizomyliotis, I., Varelas, S. & Vlachvei, A. 13 May 2019 Strategic Innovative Marketing and Tourism - 7th ICSIMAT, Athens, Greece, 2018. Kavoura, A., Kefallonitis, E. & Kefallonitis, E. (eds.). Switzerland, (Springer Proceedings in Business and Economics)

Research output: Chapter in Book/Report/Conference proceedingConference contribution with ISSN or ISBN

Understanding Consumers’ Attitudes and Behavioural Intentions towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations

Konstantoulaki, K., Yigitbas, A., Giovanis, A. & Rizomyliotis, I. 13 May 2019 Strategic Innovative Marketing and Tourism - 7th ICSIMAT, Athens, Greece, 2018. Kavoura, A., Kefallonitis, E. & Giovanis, A. (eds.). Switzerland, (Springer Proceedings in Business and Economics)

Research output: Chapter in Book/Report/Conference proceedingConference contribution with ISSN or ISBN

Antecedents of customer loyalty in the mobile telecommunication market. A Cross-Cultural Investigation

Rizomyliotis, I., Konstantoulaki, K., Kaminakis, K., Giovanis, A. & Papastathopoulos, A. 2018 22, 4

Research output: Contribution to journalArticle

Open Access
File
Mobile telecommunications
Customer loyalty
Perceived value
Empirical data
Managers

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry

Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. & Kostopoulos, I. 24 Sep 2018

Research output: Contribution to journalArticle

Fuzzy cognitive maps
Mobile telecommunications
Telecommunications industry
Customer loyalty
Brand equity

Assessing service quality and customer behavioral responses in hospital outpatient services: a formative measurement approach

Giovanis, A., Pierrakos, G., Rizomyliotis, I. & Binioris, S. 18 Jun 2018 10, 2, p. 98-116

Research output: Contribution to journalArticle

Open Access
File
Outpatient
Service quality
Behavioral response
Behavioral intention
Patient satisfaction