Keyphrases
Application Usage
24%
Brand Equity
20%
Consumer Goods Companies
24%
Consumer Goods Industry
20%
Customer Value
20%
Digital Economy
20%
Efficiency Improvement
20%
EHealth Literacy
20%
Facebook
20%
Firm Profitability
20%
Gamification
25%
Gamified Systems
41%
Generation Z (Gen Z)
41%
Gratifications Theory
20%
Health Organizations
20%
Health Records
20%
Health Tourism
46%
Healthcare Facilities
20%
Healthcare Professionals
23%
Improving Health
20%
Influencer Marketing
20%
Intention to Use
34%
Machine Learning
20%
Machine Learning Algorithms
35%
Marketing Approach
20%
Marketing Digitalization
20%
Mobile Application
25%
Mobile Banking
20%
Mobile Health Applications
41%
Mobile Marketing
34%
Mobile Payment Adoption
20%
Multivariate Analysis Techniques
20%
Online Consumers
20%
Pandemic Impact
20%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
59%
Perceived Value
20%
Personalization
41%
Privacy Concerns
41%
Social Influence
22%
Social Media
69%
Social Media Effectiveness
20%
Social Media Influencer Marketing
20%
Social Media Marketing
24%
Social Media Platforms
20%
Social Media Use
53%
Suggested Solution
20%
Technology Addiction
20%
Technology Model
20%
Turkey
100%
Unified Theory of Acceptance
20%
Social Sciences
Advertising
62%
Alcoholic Beverages
10%
Best Practice
20%
Brand Equity
20%
Brand Loyalty
20%
Comparative Study
20%
Confirmatory Factor Analysis
20%
Consumer Good
23%
Consumer Goods Industry
20%
Content Analysis
10%
Developing Countries
20%
Digital Economy
20%
Durable Good
10%
Emerging Market
41%
Emotional Intelligence
20%
Empirical Research
20%
Europe
17%
Facebook
72%
Facility Location
10%
Factor Analysis
41%
Family Business
20%
Financial Market
20%
Generation Z
41%
Health Care
20%
Health Literacy
13%
Health Service
20%
Influencer
20%
Influencer Marketing
20%
Interactivity
20%
Liking
10%
Luxuries
10%
Media Management
10%
Media Platform
20%
Media Use
24%
Mobile App
13%
Online Survey
10%
Personality Trait
20%
Qualitative Research
20%
Relationship Marketing
20%
Situation Analysis
20%
Social Commerce
41%
Social Media Influencers
20%
Socialization
13%
SPSS Statistics
10%
Structural Equation Modeling
43%
Survey Analysis
10%
Tourism
20%
Turkey
87%
Value Perception
10%
Value Theory
20%
Computer Science
Attitude Formation
6%
Behavioral Intention
20%
Best Practice
20%
Collected Data
12%
Commerce Adoption
20%
Content Analysis
20%
Contributing Factor
20%
Customer Satisfaction
20%
Customer Value
20%
Digital Ecosystem
20%
Facebook
10%
Financial Literacy
20%
Gamification
41%
Health Application
13%
Individual Level
20%
Influencing Factor
15%
Information Access
10%
Information Disclosure
20%
Intrinsic Motivation
27%
Learning System
20%
Least Squares Method
27%
Machine Learning
20%
Machine Learning Algorithm
17%
Mobile Application
20%
Mobile Banking
20%
Mobile Health Application
41%
Mobile Network Operator
20%
Motivational Factor
6%
Online Survey
52%
Organization Level
20%
Predictive Analysis
10%
Privacy Concern
46%
Privacy Policies
6%
Related Factor
20%
Screening Process
20%
Security Concern
20%
Social Commerce
41%
Social Medium Platform
20%
Social Medium User
10%
Social Network
39%
Social Networking (Online)
25%
Strategic Insight
10%
Stratified Random
20%
Structural Equation
36%
Survey Methodology
20%
System Development
20%
Technology Generation
20%
Technology Platform
20%
Unified Theory
20%
User Engagement
6%
