Emma is a published crafts designer, author, content creator and lecturer. She has significant experience of creating and developing online communities and understands the secrets of content creation and social media. She has a utilitarian approach to her research which centres around sustainability, handmaking, communities and the power to communicate through visual narratives.

An active researcher, she has supported and led on various funded projects for AHRC, Design Museum, Culture Shift and Community21 focussing on making as a form of connecting and communicating.

She is currently undertaking a PhD on how digital connections create forms of analogue collaboration. The research from this has already resulted in the development of a new Content Creation BA(Hons) that looks at content creation as creative practice and asks students to explore the constantly changing relationship between creativity, ourselves and digital platforms.

It has also become the foundation for a book on Minfulness in Making published by Leaping Hare press, exploring the relationship between making and connection with eco-systems, the past, the future and how we can understand the material world. She is set to complete it by 2027.