Contemporary art champions, SMEs productivity and tourism development in West-Africa: Looking beyond the commercial value of the “artefact”.
My study will identify innovative, socially responsible, sustainable and ethical pathways to contemporary arts and community-based tourism development and productivity in West-Africa.
African Contemporary arts is increasingly contributing to business innovation and socially responsible entrepreneurship at grass root level. The role of champions, beyond their immediate artistic engagement is evident on Ghana, Nigeria, Togo, Cote D’Ivoire and Mali.
My research aims at developing critical understanding of the “value of arts” beyond the commercial meaning of the term, and the role of champions in the development of the creative sector SMEs (i.e. galleries, fairs, museums, studios) and value chain connection with the tourism sector in West-Africa.
Master, University of Brighton
1 Sep 2017 → 1 Sep 2018
Award Date: 1 Sep 2018