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Personal profile

Research interests

My research interests are interdisciplinary, including information systems, internet business models, digital marketing, digital transformation, and the role of information systems in accounting and finance.

Supervisory Interests

I am interested in supervisions mainly looking into subject-specific and interdisciplinary areas such as information systems in business, finance and marketing, organisations digital transformation, Internet business models, digital marketing, Online banking including Fintech, Blockchain, Cyber risk & security, business and digital Analytics and ERP

Scholarly biography

Dr Chitharanjandas Chinnapaka is a Senior Lecturer in Business and Law School at the University of Brighton. His work takes an interdisciplinary approach, drawing on information systems, internet business, digital economy and digital analytics.

Dr Chitharanjandas studied International Relations and Economics at Jawaharlal Nehru University (JNU). He was awarded his PhD by Korea University Business School(KUBS), South Korea, in June 2006. His doctoral thesis was on internet business models, examined and developed a model understanding the role of the users on internet business portals.

Dr Chitharanjandas have a diverse academic background working at international universities. Before joining the University of Brighton in 2017, Dr Chitharanjandas worked at the Londonmetropolitan University,United Kingdom, KIMEP University, Kazakhstan, Korea University, Seoul, Korea.

His adjunct professorships includes working at Kazakh British Technological University, Bader international study centre Queens University, Canada and at a Dual Degree Executive MBA programme with Peking University, China and UPH, Indonesia.

A selection of his completed funded research:

-Business Potentials of Information and Communication technologies in emerging economies An Empirical Study (US$1,000,000)Funded by National Internet Development Agency (NIDA) Government of South Korea.

-Research on Telecommunications, IT and Broad brand strategy in South Korea with Center for Information and Communications Strategy (US$25,000) -Funded by Korea University Business School, South Korea

-Research on Digital Korea Initiative DKI Mobile telecommunications Industry in Korea(US$15,000) Funded by Korea University Business School, South Korea.

Education/Academic qualification

PhD, Korea University

Award Date: 30 Jun 2006

University of Pennsylvania

External positions

External Examiner, University of Salford

External Examiner, Waterford Institute of Technology

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