Chitharanjandas Chinnapaka

Dr Chitharanjandas Chinnapaka is a Senior Lecturer at the University of Brighton, School of Business and Law. His work is interdisciplinary, drawing on information systems, internet business, digital economy and analytics.

Dr Chitharanjandas studied International Relations and Economics for a Master's degree. He was awarded his PhD by Korea University Business School(KUBS), Korea University South Korea, in June 2006. His doctoral thesis was on internet business models, examining and developing a model understanding users' role on e-business portals.

He is a Senior Fellow of the Higher Education Academy(HEA) and a Certified Management and Business Educator(CMBE). He is currently a British Association of Management (BAM) member and a Peer Review College panel member at UK Research and Innovation (UKRI).

He is heavily involved in developing the university executive education programme aligned with the UK government's Help To Grow programme. He leads the curriculum design for Digital Transformation aimed at the UK's Small and Medium-sized Enterprises(SMEs). He is currently a member of the Association of Business Mentors(ABM).

He is working with the UKRI and Innovate UK programme on CyberASAP for 2024-05, which provides academics with the expertise, knowledge, and training needed to convert their research into technologies, products, and services in this key sector of the global economy and in pitching on the use of AI in Cyber security in SMEs.

Dr Chitharanjandas have a diverse academic background working at international universities. Before joining the University of Brighton,  Chitharanjandas worked at the Guildhall School of Business and Law at London Metropolitan University, United Kingdom, KIMEP University, Kazakhstan, and Korea University Seoul, Korea.

His adjunct and visiting professorships include working at Kazakh British Technological University, Bader International Study Centre, Queens University, Canada, and the Dual-Degree Executive MBA programme with Peking University and Universitas Pelita Harapan (UPH), Indonesia.

His industry-academic certifications include the following:

• SAP Certified: ERP SIM and SAP Business Objects as part of SAP University Alliances
• Amazon AWS Academy Educator Certified, Amazon Web Services

My research interests are interdisciplinary and mainly revolve around internet business and its various subdomains. More specifically, my research aims to inform our understanding of how internet business technologies and practices affect society, business environment, organisations, business models, and strategies. A broader range of themes includes information systems, AI business models, digital marketing, digital transformation, data, business analytics and the role of new technology in business and finance.

 A selection of his completed funded research includes:

-Business Potentials of Information and Communication Technologies in Emerging Economies An Empirical Study (US$1M)Funded by National Internet Development Agency(NIDA) Government of South Korea.

-Research on Telecommunications, IT and Broad brand strategy in South Korea with Center for Information and Communications Strategy (US$25k) -Funded by Korea University Business School, South Korea.

-Research on Digital Korea Initiative DKI Mobile telecommunications Industry in Korea(US$15k) Funded by Korea University Business School, South Korea.

I am a Peer Review College Member on the United Kingdom Research and Innovation (UKRI) Future Leaders Fellowships programme, with experience assessing interdisciplinary and multidisciplinary research and innovation projects. I also serve as Deputy Editor-in-Chief for the Journal of Advances in Economics and Business.

I am interested in supervision in subject-specific and interdisciplinary areas such as the role of information systems in business, finance and marketing. I am also interested in projects on the Internet and AI business models, digital marketing and analytics, Online banking, and Fintech and Blockchain applications in business.

My previously funded research was an empirical study on the business potentials of information and communication technologies in emerging economies.

The themes of my current PhD supervision include the following:

-Artificial Intelligence Adoption: The Role of social capital and absorptive capacity on internal influencers

-The Role of Internet of Things and Big Data Technologies in Healthcare and Insurance Industries: Implications on Privacy, Ethics and Security

-Adoption of an innovation ecosystem and the impact of emerging digital technologies (Internet of Things, Industry 4.0 and Artificial intelligence) on firm performance

-Understanding Artificial Intelligence (AI) use and applications in Small & Medium Enterprises (SMEs): What value can AI contribute to customer relationships? (Funded)