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Carmen Lopez Lamelas

Dr

20092019
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Research Output 2009 2019

  • 13 Conference contribution with ISSN or ISBN
  • 10 Article
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Article
2019

An integrated model of social media brand engagement

Gomez, M., Lopez, C. & Molina, A., 24 Jan 2019, 96, p. 196-206 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Social Media
Communication
Testing
Industry

Blockchain technology in agri-food value chain management: A synthesis of applications, challenges and future research directions

Zhao, G., Liu, S., Lopez, C., Lu, H., Elgueta, S., Chen, H. & Boshkoska, B. M., 4 Apr 2019, (Accepted/In press)

Research output: Contribution to journalArticleResearchpeer-review

Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals

Lopez, C. & Leenders, M., 2019

Research output: Contribution to journalArticleResearchpeer-review

Building theory of agri-food supply chain resilience using Total Interpretive Structural Modelling and MICMAC analysis

Zhao, G., Liu, S., Lu, H., Lopez, C. & Elgueta, S., 16 Apr 2019, 4, 3-4

Research output: Contribution to journalArticleResearchpeer-review

Developing effective social media messages: Insights from an exploratory study of industry experts

Majid, S., Lopez, C., Megicks, P. & Lim, W. M., 13 Feb 2019, 36, 6, p. 551-564 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Social Media
Industry
Social Marketing
Interviews
Social media marketing

Does communicating safety matter?

Wang, F. & Lopez, C., 10 Apr 2019, (Accepted/In press)

Research output: Contribution to journalArticleResearchpeer-review

2015

A model of tourism destination brand equity: The case of wine tourism destinations in Spain

Gomez, M., Lopez, C. & Molina, A., 2015, 51, p. 210-222

Research output: Contribution to journalArticleResearchpeer-review

2011

Building country image through corporate image: exploring the factors that influence the image transfer

Gotsi, M., Lopez, C. & Andriopoulos, C., 21 Jun 2011, 19, 3, p. 255-272

Research output: Contribution to journalArticleResearchpeer-review

Conceptualising the influence of corporate image on country image

Lopez, C., Gotsi, M. & Andriopoulos, C., 15 Nov 2011, 45, 11/12, p. 1601-1641

Research output: Contribution to journalArticleResearchpeer-review

2009

Internationalisation of the Spanish fashion brand Zara

Lopez, C. & Fan, Y., 8 May 2009, 13, 2, p. 279-296

Research output: Contribution to journalArticleResearchpeer-review