Photo of Carmen Lopez Lamelas

Carmen Lopez Lamelas


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Personal profile

Research interests

Carmen's research focuses on the areas of international marketing, cross-cultural consumer behaviour, social media, and tourism. She is a member of a number of American and European academies in the area of marketing. Her work has been published in Tourism Management, European Journal of Marketing, and Journal of Strategic Marketing, among others, as well as in many prestigious conference proceedings. 

Supervisory Interests

International marketing, tourism, social media

Education/Academic qualification

PhD, Brunel University

Master, University of Stirling

Fingerprint Dive into the research topics where Carmen Lopez Lamelas is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Social Media Medicine & Life Sciences
Industry Medicine & Life Sciences
Social Marketing Medicine & Life Sciences
Communication Engineering & Materials Science
Social media Business & Economics
Planning Engineering & Materials Science
Testing Engineering & Materials Science
Interviews Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

  • 13 Conference contribution with ISSN or ISBN
  • 10 Article

An integrated model of social media brand engagement

Gomez, M., Lopez, C. & Molina, A., 24 Jan 2019, In : Computers in Human Behavior. 96, p. 196-206 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Social Media

Blockchain technology in agri-food value chain management: A synthesis of applications, challenges and future research directions

Zhao, G., Liu, S., Lopez, C., Lu, H., Elgueta, S., Chen, H. & Boshkoska, B. M., 3 May 2019, In : Computers in Industry. 109, p. 83-99 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Food safety
Water management
Security of data
Electric network analysis
Fault tolerance

Building theory of agri-food supply chain resilience using Total Interpretive Structural Modelling and MICMAC analysis

Zhao, G., Liu, S., Lu, H., Lopez, C. & Elgueta, S., 16 Apr 2019, In : International Journal of Sustainable Agricultural Management and Informatics. 4, 3-4

Research output: Contribution to journalArticleResearchpeer-review

Developing effective social media messages: Insights from an exploratory study of industry experts

Majid, S., Lopez, C., Megicks, P. & Lim, W. M., 13 Feb 2019, In : Psychology & Marketing. 36, 6, p. 551-564 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Social Media
Social Marketing
Social media marketing

Does communicating safety matter?

Wang, F. & Lopez, C., 10 Apr 2019, (Accepted/In press) In : Annals of Tourism Research.

Research output: Contribution to journalArticleResearchpeer-review

Design of experiments