Photo of Carmen Lopez Lamelas

Carmen Lopez Lamelas

Dr

20092019
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Personal profile

Research interests

Carmen's research focuses on the areas of international marketing, cross-cultural consumer behaviour, social media, and tourism. She is a member of a number of American and European academies in the area of marketing. Her work has been published in Tourism Management, European Journal of Marketing, and Journal of Strategic Marketing, among others, as well as in many prestigious conference proceedings. 

Supervisory Interests

International marketing, tourism, social media

Education/Academic qualification

PhD, Brunel University

Master, University of Stirling

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Social media Business & Economics
Marketing Business & Economics
Exploratory study Business & Economics
Industry Business & Economics
Social media marketing Business & Economics
Cross-cultural consumer behavior Business & Economics
Tourism management Business & Economics
Strategic marketing Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2019

  • 13 Conference contribution with ISSN or ISBN
  • 8 Article

An integrated model of social media brand engagement

Gomez, M., Lopez, C. & Molina, A. 24 Jan 2019

Research output: Contribution to journalArticle

Building theory of agri-food supply chain resilience using Total Interpretive Structural Modelling and MICMAC analysis

Zhao, G., Liu, S., Lu, H., Lopez, C. & Elgueta, S. 2019

Research output: Contribution to journalArticle

Developing effective social media messages: Insights from an exploratory study of industry experts

Majid, S., Lopez, C., Megicks, P. & Lim, W. M. 13 Feb 2019 p. 1-14 14 p.

Research output: Contribution to journalArticle

Social media marketing
Social media
Industry
Exploratory study
Managers

Building theory of agri-food supply chain resilience using total interpretative structural modelling and MICMAC analysis

Zhao, G., Liu, S. & Lopez, C. 2018 4th International Conference on Decision Support System Technology (ICDSST).

Research output: Chapter in Book/Report/Conference proceedingConference contribution with ISSN or ISBN