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Personal profile

Research interests

My primary current interest is climate change and strategy - evaluation, policy, development and implementation; I have sustained research profiles in design and design management; creative industries - product, process and value; and continuous improvement in new product development. My interest in railways links all of these.

Supervisory Interests

My primary research interest is in strategy and climate change - how firms mitigate, adapt and decouple product and business. However, I am interested to consider any climate change and strategy research proposals. I have much experience of creative industries and the transport sector.

Scholarly biography

15 years' working exclusively in the Centre for Research in Innovation Management on a range of projects at different levels of analysis. I have experience of micro-level analyses in firms looking for change initiatives to scenario building for telecommunications policy makers at the European Commission.

Approach to teaching

I teach on core L6 modules which are traditional in their university pedagogy; namely, 50-minute lectures and seminars around weekly themes. Curriculum is kept up-to-date though engagement with publishers and new case studies drawn from key publications including the Economist. I am currently reconfiguring my strategy modules to incorporate climate change mitigation, adaptation and decoupling. I teach two L5 modules with different, more innovative approaches.

The Design and Innovation module introduces students to key design and innovation concepts in a weekly lecture and then explores them through practical workshops where intermediaries are used such as Lego, apps and artefacts. Students build museum literacy and learn how to represent complex concepts as physical or digital objects.

The Business Problem Solutions module is a problem-based learning approach to teaching. Taught in blocks, students work in groups to offer solutions to extant problems derived from own research and testing.

Knowledge exchange

Teaching undergraduate and post-graduate students

Conference attendance/special interest groups (e.g. BAM/strategy), colloquiums (e.g. EGOS), business events (Chamber of Commerce), workshops, e.g. publishers.

Education/Academic qualification

PhD, University of East Anglia

1 Sep 19941 Jun 1998

Bachelor, University of East Anglia

1 Oct 199230 Jun 1992


  • JA Political science (General)
  • Public Policy
  • HB Economic Theory
  • Strategy

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Research Output

Knowledge here, knowledge there: multilatinas and their European subsidiaries

Da Costa, I., Rush, H. & Grantham, A., 26 Nov 2015, Globelics.

Research output: Working paper

  • How a new genre is generated

    Sapsed, J., Grantham, A. & Mateos-Garcia, J., 1 Oct 2014, BAM2014 Proceedings. London, UK: BAM, p. 0-0 1 p.

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

    An innovation perspective on design: part 2

    Hobday, M., Boddington, A. & Grantham, A., 31 Dec 2012, In : Design Issues. 28, 1, p. 18-29 12 p.

    Research output: Contribution to journalArticle

    Open Access

    Policies for design and policies for innovation: contrasting perspectives and remaining challenges

    Hobday, M., Boddington, A. & Grantham, A., May 2012, In : Technovation. 32, 5, p. 272-281 10 p.

    Research output: Contribution to journalArticle

  • An innovation perspective on design: part 1

    Hobday, M., Boddington, A. & Grantham, A., 1 Jan 2011, In : Design Issues. 27, 4, p. 5-15 11 p.

    Research output: Contribution to journalArticle

    Open Access