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Personal profile

Research interests

My primary current interests are sustainability, climate change and strategy - evaluation, policy, development and implementation. My textbook, Sustainable Business Strategy: Analysis, Choice and Implementation was published by De Gruyter on 4 April 2022.

I have sustained research profiles in design and design management; creative industries - product, process and value; and continuous improvement in new product development.

My interest in railways links all of these.

Supervisory Interests

My primary research interest is in strategy and climate change - how firms mitigate, adapt and decouple product and business. However, I am interested to consider any climate change and strategy research proposals. For candidates with appropriate proposals, I am happy to explore funding opportunities.

Additionally, I have much experience of creative industries and the transport sector.

Scholarly biography

I had a 13-year career working exclusively in the Centre for Research in Innovation Management on a range of projects at different levels of analysis. Projects include:

  • continuous improvement in new product development processes (EPSRC)
  • scenarios for mobile commerce (EU)
  • digitisation and cultural heritage (EU)
  • clustering of new media businesses (SEEDA)
  • (video) game development and process (EPSRC)
  • design management (Santander)

I have published extensively in peer reviewed journals and my textbook Business Strategy: Analysis, Choice and Implementation brings together some of the work from earlier studies as well as traditional scholarship.

Approach to teaching

I teach on core L6 modules which are traditional in their university pedagogy; namely, 50-minute lectures and seminars around weekly themes. Curriculum is kept up-to-date though engagement with publishers and new case studies drawn from key publications including the Economist. I am currently reconfiguring my strategy modules to incorporate climate change mitigation, adaptation and decoupling. I teach two L5 modules with different, more innovative approaches.

The Design and Innovation module introduces students to key design and innovation concepts in a weekly lecture and then explores them through practical workshops where intermediaries are used such as Lego, apps and artefacts. Students build museum literacy and learn how to represent complex concepts as physical or digital objects.

The Business Problem Solutions module is a problem-based learning approach to teaching. Taught in blocks, students work in groups to offer solutions to extant problems derived from own research and testing.

Knowledge exchange

Teaching undergraduate and post-graduate students

I am an inaugural member of the British Academy of Management Peer Review College

Knowledge Transfer Partnerships - current project with Kinley Systems (Kinley.co.uk)

Conference attendance/special interest groups (e.g. BAM/strategy), colloquiums (e.g. EGOS), business events (Chamber of Commerce), workshops, e.g. publishers.

Education/Academic qualification

PhD, University of East Anglia

1 Sep 19941 Jun 1998

Award Date: 16 Jul 1998

Bachelor, University of East Anglia

1 Oct 199230 Jun 1992

Award Date: 30 Jun 1992


  • JA Political science (General)
  • Public Policy
  • HB Economic Theory
  • Strategy


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