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Amal Buqammaz

Research Student

Personal profile

Research interests


I am a PhD student at the University of Brighton, United Kingdom. I hold a MSc in the field of Marketing and a Bachelor degree with emphasis in Marketing from Kuwait University My research interests involve  digital marketing communications, integrated marketing communications and marketing research.More specifically; Relationship marketing in social media , eloctronic Word of Mouth and customer engagement in social media. I am intrested also in marketing consultantation for small business startups.

Education/Academic qualification

Master, MSc Marketing


Award Date: 19 Dec 2014

Bachelor, Business Administration / Marketing , Kuwait University


Award Date: 19 Jun 2002

External positions

Assistant Marketing professor

Jul 2012 → …

Marketing Researcher , Kuwait University

Oct 2010Jul 2012




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