Veronique holds a Ph.D. in Education and Marketing from Université Charles de Gaulle in Lille, France. Prior to joining the Business School, she was Associate Professor at Edhec Business School in France. She has taught across a wide variety of courses at both under- and postgraduate level, and occupied leading roles such as Head of Marketing Subject Group or Head of International Relations. Her main teaching and research interests are in the area of strategic marketing, brand management, and international marketing. Her publications include four textbooks on brand management, market situation analysis and packaging, as well as a monography on the role of colour in marketing strategy. Véronique also wrote and published many teaching case studies. She has broad experience of supervising Masters level dissertations in marketing and of accompanying students with consulting projects. She currently supervises 3 PhD students. Her main research interests are internationalization of start-ups in a digital world, demarketing and sustainability marketing strategies, cross-cultural consumer behaviour, case study method and marketing education. 

My main research and supervisory interests are internationalization of start-ups in a digital world, demarketing and sustainability marketing strategies, cross-cultural consumer behaviour, teaching case study method and marketing education.