What Could Travis Scott's Live Gig on Fortnite Mean for the Future of Brands?

Cham, K. (Presenter)

Activity: External talk or presentationInvited talk

Description

How could retail brands leverage techniques used in online gaming to increase engagement and revenue? As we adapt to the immediate impacts of the coronavirus crisis and grapple with a new set of priorities for the future, this is the first in a series of webinar briefings to explore how existing and new digital solutions could be applied to new retail priorities to herald a new era of digital transformation that's far more extensive than anything we've considered before.
Period21 May 2020
Degree of RecognitionInternational

Keywords

  • digital transformation
  • game worlds
  • future of retail
  • virtualisation
  • immersive