Activity: External talk or presentation › Invited talk
From using UXD to intervene in smoking addiction, provide mental health monitoring and nudge critical thinking, Professor Karen Cham has spent the last ten years working with EEG and other biometrics to perfect the art of Cognitive UX full for stack, human centred, Digital Transformation Design. Karen Cham is a critical design practitioner and an expert in 5G UXD, Cognitive Patterns & Data Ethics. She is currently a Professor of Digital Transformation Design at the University of Brighton; University Lead for the research theme ‘Connected Futures’, Academic Lead of the Digital Catapult Centre Brighton (DCCB) and a Women in Games Ambassador.
Since the Cambridge Analytica scandal, we all now know that algorithms have the power to deliver what seems "suitable" to us based on our internet history, and ‘nudge’ our behaviour to the extent of changing electoral outcomes. These methods co-incidentally provides quantifiable data on levels of engagement and resultant likely behaviours, so swell as engineering desired outcomes, can potentially demonstrate when something will be engaging, persuasive, coercive or addictive. Game over?