Emotional UX and Designing for PET (Persuasion, Emotion & Trust)

  • Karen Cham (Presenter)

Activity: External talk or presentationInvited talk


"Dark UX' UX Professionals Association -UK event, curated by our Vice President, Kristine Pitts and our UK Liaison, Anthony Hobday and hosted by Foolproof.

What are dark ux patterns? Why do companies use them? What is currently possible in terms of designing for persuation? How do we design for emotion and trust? Where are the lines? What ethical considerations might there be? Join us to find out more.

Professor Karen Cham will share some of her research and explains how quantifying emotional engagement, nudge, persuasion and coercion may provide as many benefits as it does concerns.

Period19 Apr 2019
Held atUX Professionals Association
Degree of RecognitionInternational


  • user experience
  • design
  • persuasion
  • trust