Activity: External talk or presentation › Oral presentation
This presentation explores the integration of Artificial Intelligence (AI) within a Level 5 module on Digital Marketing with Artificial Intelligence and its role in developing Brighton Graduate Attributes (BGAs) alongside employability skills. The research investigates how AI-driven activities such as predictive analytics, AI-assisted content creation, ethical compliance case studies, and strategic marketing planning can foster critical thinking, innovation, digital literacy, and ethical awareness among students. The study adopts a curriculum design perspective, mapping AI activities to BGAs and employability outcomes through a structured framework. It demonstrates how embedding practical AI tools (e.g., Microsoft Copilot, predictive analytics platforms) and ethical considerations into teaching and assessment enhances students' readiness for the evolving digital marketing landscape. The presentation includes a visual summary of these linkages and proposes a model for validating AI integration in higher education curricula.
https://youtu.be/zomd4OsLw-k?list=PLAbF8wnSF-e_tXrvQ_1wL3DHIjVupLbET