Designing Digital First Behaviour Change: Full Stack Cognitive UXD Process

  • Karen Cham (Presenter)

Activity: External talk or presentationInvited talk


Cognitive Computing’ describes a computer system based upon cognitive models to mimic human thought processes. They often include machine learning, deep learning, neural networks, NLP and/or sentiment analysis. Cognitive UXD is designing User Experiences that account for, integrate and co-evolve cognitive states, and the models themselves, in a human-machine singularity. Hear how over the last 8 years, Prof Karen Cham has used Cognitive UXD to nudge neural plasticities e.g. intervene in smoking addiction; engineer critical thinking and provided mental health monitoring. Finally, understand what this method enables for behavioural design in 5G products and services.
Period20 Jun 2019
Held atTech Circus
Degree of RecognitionInternational


  • user experience
  • design
  • behaviour change
  • cognitive systems
  • 5G