Designing Digital First Behaviour Change: Full Stack Cognitive UXD Process

Karen Cham (Presenter)

Activity: External talk or presentation › Invited talk

Description

Cognitive Computing’ describes a computer system based upon cognitive models to mimic human thought processes. They often include machine learning, deep learning, neural networks, NLP and/or sentiment analysis. Cognitive UXD is designing User Experiences that account for, integrate and co-evolve cognitive states, and the models themselves, in a human-machine singularity. Hear how over the last 8 years, Prof Karen Cham has used Cognitive UXD to nudge neural plasticities e.g. intervene in smoking addiction; engineer critical thinking and provided mental health monitoring. Finally, understand what this method enables for behavioural design in 5G products and services.

Period	20 Jun 2019
Held at	Tech Circus
Degree of Recognition	International

Keywords

user experience
design
behaviour change
cognitive systems
5G

Documents & Links

The BAD Conference pulls together some of the world’s leading UX Psychologists and Researchers to talk about implementation of Behavioural Design into User Research and Design. Our ambition is to create a dialogue within the User Experience community about Psychology, making the human the centre of the design process.